< Div>Description:< P><B>Overall accountabilities< /b></p> <P>This role will focus on supporting all aspects of marketing and recruiting students for Kings Premium Universities (KPU).< /p><P>Reporting to the Vice President of Recruitment for KPU, the role’s objective is to help develop marketing plans, strategize communication effectively, demonstrate a good knowledge of social media platforms as business tools, grow brand reach and engage working as part of a wider international team, and support growth in enrollment within the US.< /p><P>< B>Specific accountabilities:< /b></p> <Ul><Li> Coordinate and support Central Marketing Unit’s productions of all KPU related marketing materials (Online/offline, B2B/B2C)< /li><Li> Inspire, lead and managecampus-based content creators in developing compelling media messages to grow the Kings brand across social platforms.< /li><Li> Lead and inspire activity and production of relevant media from Kings student ambassadors< /li><Li> Assist with refreshing website content on an ongoing basis.< /li><Li> Lead on the preparation of bespoke marketing tools for key academic markets and B2B clients< /li><Li> Lead the development of a data resource of KPU current students and alumni to facilitate the production of documents, online materials, and digital marketing campaigns as appropriate< /li><Li> Compile US academic industry statistics, conducting relevant market research projects and providing timely and efficient reports, as needed< /li><Li> Assist in the creation of marketing documents related to admission criteria, such as (but not limited to) academic calendars, country-specific requirements, and partner-specific acceptance materials< /li><Li> Lead social media marketing campaign objectives, in alignment with organizational strategy< /li><Li> Provide outstanding account support to our US domestic partners, online recruiters and local partner schools through multiple training and relationship building activities< /li><Li> Actively develop our direct US-based recruitment strategy via various recruitment channels and support enrollment growth< /li><Li> Ensure content from online platforms are up to date and actively communicate with online partners< /li></ul> Requirements:< P><B>Key skills required:< /b></p> <Ul><Li> Excellent written and oral communication skills< /li><Li> 3+ years of experience in communications, journalism, digital marketing, or a related field, including a background in social media content creation across variety of platforms.< /li><Li> 3+ year of internationaleducation industry or related field marketing experience preferred< /li><Li> Bachelor’s degree</li> <Li>Highattention to detail< /li><Li> Good working knowledge of creating and/or editing assets through Adobe Suite (including InDesign and Photoshop) plus Canvas< /li><Li> Good judgment, discretion, and the ability to think quickly and work under pressure.
Strong time-management abilities.< /li><Li> Strong desire to work collaboratively within a multi-disciplinary team.< /li><Li> Excellent administrativeand IT skills, able to produce work fast & accurately (Microsoft Suite a must)< /li><Li> Ability to travel locally and domestically and work occasionally during evenings and weekends< /li><Li> Track record of delivering brand growth to agreed targets through social media platforms (Insta, TikTok, YouTube, Facebook)< /li><Li> Experience working with content management systems (MODX preferred)< /li></ul> </div>