Job Description
Legal Funding company is seeking an experienced, hungry and innovative Social Media and Google AdWords Specialist to help increase targeted traffic and visibility with search engines and through paid advertising for three businesses within the PERSONAL INJURY & LEGAL FINANCIAL space. This candidate will be responsible for generating search campaigns, as well as implementing techniques and search optimization strategies. Some of these responsibilities will be monitoring rankings, working closely with the marketing department on strategy, technical execution of SEO campaigns, content production or outsourcing, and a variety of other related tasks.
Graphic Artists experience is WELCOMED !
Also, we are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
We are looking for 4 skill sets….
Please give us the number(s) below which you are have at least 2 years experience
1- Back End SEO specialist
2- Front End Website designer / Graphic & Video Artist
3- SEO / Paid Advertising Specialist
4- Social Media / Content Manager – Content, Posting, Creating Traction (IG, FB, LinkedIn, Youtube, TikTok Etc)
More specific on our SEO / SEM Requirements
Proven SEO experience (Preferably 1-2 years)
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
Develop optimization strategies that increase the company’s search engine results rankings
Monitor daily performance metrics to understand SEO strategy performance
Efficiently communicate with other marketing professionals to align goals
Update content and website links for maximum optimization and search engine rankings
Able to complete competitive analysis of other companies within the industry
Excellent written and verbal communication skills (email, phone, etc.)
Responsibilities
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Skills
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field