Director, Global Brand Management (Hybrid, LA)

Description & Requirements

Who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

A day in the life

As Director, Global Brand Management, you will be responsible for inspiring the enterprise to champion Guests and Consumer needs and rallying the organization to drive forward opportunities that will drive inflection for the business. You will work with leaders across product, channel, and region to build long-term plans that will drive short term and long-term impact. And you will guide teams to deliver against the enterprise priorities and plans.

  • Lead the development of the 5-year brand plan for priority activities & categories and ensure alignment and influence with 5-year enterprise plan
  • Define and drive the development of global brand storytelling moments and global brand code/guidelines/playbooks that bring to life both brand and product philosophies for Consumers and Guests
  • Collaborate with product leaders to identify key product and innovations to highlight in brand storytelling and when
  • Lead the go-to-market planning process for Global initiatives, from brief to concept development to media planning to campaign performance; including reviewing and elevating the work at all touch-points
  • Define and own KPIs for global brand storytelling initiatives
  • Lead the investment/budget allocations across teams and channels to achieve KPIs
  • Inspire and mentor team of direct reports to deliver best-in-class work and support in their development journey


  • Bachelors degree
  • 15+ years of relevant experience in brand planning, brand marketing and/or brand strategy at global, multi-national brand
  • 5+ years in a managerial role
  • Global experience, behaviour and mindset
  • Effective and collaborative stakeholder across the organization
  • Expert negotiator, influencer and relationship builder
  • Excellent presentation skills
  • Experience working quickly and efficiently, and keeping pace in a fast environment
  • Ability to juggle changing priorities while maintaining a positive attitude in the face of challenging deliverables.

must haves

  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results.
  • Communicate with honesty and kindness and create the space for others to do the same.
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Foster connection by putting people first and building trusting relationships.
  • Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Compensation and Benefits Package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this position is from$155,400 – $203,900 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

  • Extended health and dental benefits, and mental health plans
  • Paid time off
  • Savings and retirement plan matching
  • Generous employee discount
  • Fitness & yoga classes
  • Parenthood top-up
  • Extensive catalog of development course offerings
  • People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

This role is classified as Hybrid under our SSC Workplace Policy:


In-Person collaboration is important, and much of the role can be performed remotely. Work is performed onsite at least 3 days per week.



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