The Opportunity:
Tubi is the #1 AVOD player and most watched free ad-supported TV streaming service in the U.S. powered by a work culture focused on high performance and continuous improvement. This is an incredible opportunity to shape the future of our award-winning and zeitgeist shifting marketing strategy, which won five Cannes Lions in 2023.
The Role:
In this role, you will report to the Director of Brand Strategy and Operations, and help guide Tubi’s brand strategy. You will identify insights and synthesize them into innovative marketing strategies, partnering with internal and external teams to transform briefs into creative ideas, and support long-range planning of the brand.
Responsibilities:
- Guide long-range planning for the brand by contextualizing the landscape through:
- Competitive analysis in category (positioning, strategic efficacy, green space analysis)
- Audience trends and psychographics (in partnership with Marketing Research and Insights)
- Marketing innovation opportunities
- Develop sharp and actionable strategic briefs that can spark campaigns for both B2C and B2B audiences.
- Collaborate with cross-functional teams to ensure external facing narratives and messaging align with Tubi’s brand.
- Rigorously evaluate brand performance against KPIs and market research to identify what we should keep, stop, and start for future marketing efforts.
- Spot the difference between an observation and insight.
- Distill Marketing and Communications programs into concise narratives as to how they align to brand northstars.
Requirements:
- 5-8 years of brand management or strategy experience including developing briefs for large 360 campaigns.
- Proven track record of managing agency relationships to maximize quality of strategy and concepting.
- Experience with user research and brand lift studies and development.
- Excellent written communication skills.
- Expert deck making and presentation skills, able to make the complex simple and easy to understand.
- Customer-obsessed with limitless curiosity about our audiences within the context of the ever-evolving cultural landscape.
- Strategic thought partner and strong team player able to influence without authority.
#LI-SL1
Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.
California
$119,000 – $170,000 USD
Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here , covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits:
- For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
- For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
- For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of the birth, adoption, surrogacy, or foster placement of a child. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
- For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.
Tubi is proud to be an equal opportunity employer and considers qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with arrest and conviction records. We are an E-Verify company.