Marketing & Digital Media Hollywood, California Req. UMG-4798
Motown Records defines, leads, and drives global entertainment and culture every day. It is home to the most culturally impactful artists and partners in the world including Asiahn, City Girls, Erykah Badu, Kem, Lil Baby, Lil Yachty, Migos, Ne-Yo, The Hxliday, Tiana Major9 and Vince Staples along with Quality Control Music, Blacksmith Records and Since the 80’s.
Motown is a beacon of transformative, inter-generational success guided by forward-thinking leaders who have introduced the world to some of the most iconic songs and artists in history. From supporting the dreams of Black artists to inspiring and empowering entrepreneurs whose focus and dedication to great artists, great songs, artist development, hard-work, shattering barriers and limitless dreams are always at the heart of all that they do – Motown will always be the place where Black dreamers are supported and protected, dreams are achieved, and the sound of youth culture is cultivated around the globe.
How we LEAD:
As the Director, Urban Marketing you are responsible to develop, lead, execute strategy and vision for artist projects and marketing campaigns pertaining to artist’s and their IP. You will work in concert with Label Heads and Marketing Team leaders to galvanize, champion and drive company and team on overall project and artist campaign execution and accountability.
How you’ll CREATE:
- Act as primary liaison between artist and label, communicating status and issues back to label management while diplomatically representing the label’s interests to the artist
- Develop and execute comprehensive marketing plans and campaigns for album launches.
- Develop and execute innovative marketing campaigns including social media, SEO, email/text, web development, data-capture, and advertising to aid in building awareness and growing a fan base around an artist.
- Must be able to “think outside the box” and be able to implement new and effective ways to market and promote assigned releases
- Coordinate all internal departmental efforts (digital marketing, sales, publicity, radio promotion, etc.) leading up to, and throughout, album release. To ensure proper execution of overall marketing plan to drive fan engagement campaigns and music consumption opportunities
- Work in conjunction with artists, managers, and marketing team to create, maintain, and evolve artist brands
- Generate timelines of project needs and key dates with all departments and coordinate the efforts to meet all deadlines
- Analyze results of marketing efforts as well as any other appropriate contextual market conditions; identify key opportunities and communicate these to the team
- Effectively manage marketing budgets for assigned projects
- Oversee and coordinate the creation of tools needed for marketing, sales and advertising campaigns
- Secure strategic marketing placements and opportunities with outside partners to widen the exposure for the artist and/or release
- Manage a high volume of internal/external meetings and email correspondence
Bring your VIBE:
- Music industry experience with an emphasis in marketing and the Urban space
- General knowledge of all departments within a label, including Digital, publicity, A&R, creative, production and promotion
- Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines
- Creativity and willingness to think outside the box
- Strong teamwork skills and communication abilities with the ability to write and convey marketing plans/efforts to executives and management
- Must be innovative with a high degree of energy, flexibility and interpersonal skills.
- Must be adaptable and ability to establish good relationships
- Proficiency in Microsoft Office programs, including PowerPoint, Excel, Outlook, Word
- Basic understanding of Keynote, Photoshop, etc.
- College Degree preferred
- Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
- Paid Time Off – Paid Holidays, “Gift Week”, Summer Fridays
- Student Loan Repayment Assistance
- Employee Developmental Support
Universal Music Group is an Equal Opportunity Employer.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
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