Meta + Reality Labs Overview At Reality Labs, we’re building tools that help people feel connected, anytime, anywhere. We are seeking an experienced Integrated Marketing Manager for the Meta Quest team within Reality labs to help drive the future of mixed reality devices forward. The Role The Meta Quest marketing team is responsible for driving the outbound consumer marketing strategy to support our mixed reality device portfolio from acquisition through to retention. This includes always on activity as well as developing full funnel programs to support new hardware launches. In this role you will be responsible for proactively identifying challenges and opportunities for the business, designing appropriate insights fuelled marketing strategies and developing impactful cross-channel plans and executions which drive to meaningful outcomes. The ideal candidate is someone who is excited about working at the intersection of creativity and technology, marketing products that push the boundaries of computing and human interaction into new and uncharted territories.
Integrated Marketing Manager, MR Responsibilities
- Build best in class marketing programs, with a focus on strong connections planning across owned channels, that drive funnel and revenue growth
- Identify marketing opportunities by understanding audiences, the competitive landscape, consumer trends, and product and market data
- Ensure a consistency across territories and consumer touchpoints, in collaboration with marketing managers across the business
- Demonstrate the effectiveness of marketing investment for the business through both short- and long-term measurement, across marketing flywheel & performance metrics
- Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives
- Cultivate collaborative internal partnerships, influence through others, resolve conflict, build alignment, and work effectively across teams to execute strategy
Minimum Qualifications
- 8+ years of experience in a centralized integrated marketing function
- Experience with strategic thinking and bridging industry trends, insights, and community sentiment to plans/briefs
- Experience to develop recommendations and synthesize learnings through data
- Equally experience leading cross functional teams as they are in tactical execution
- Track record of building effective partnerships with PMM and cross-functional teams inclusive of social, influencer, creative, lifecycle, web, retail, and performance marketing to shape multi-year brand strategies
- Experience in leading complex marketing programs from ideation to execution through to reporting
- Experience navigating change and driving through ambiguity
Preferred Qualifications
- Hardware marketing experience
- Global experience is a plus