CalabasasCAJob DescriptionThe Email Marketing Manager is responsible for assisting with our daily production and optimization of Harbor Freight’s email marketing efforts.
A key focus of this role will be delivering our product marketing email campaigns.
This role will also support our personalization efforts and help us to produce and execute highly personalized campaigns, leveraging internal resources and partnerships.This role is also responsible for the managing a rigorous testing agenda, maintaining email list health, leading campaign execution through project management tools, and weekly performance reporting.Essential Duties and ResponsibilitiesDrive the day-to-day campaign setup for automated and manual email campaign launchesExecute marketing campaigns in a timely mannerOptimize campaigns through the use of segmentation, customization, and machine learningMonitor email channel KPIs and work proactively to optimize our email program’s effectivenessDrive QA process on all campaigns; ensuring content accuracy, functioning links, and assess segmentation/audience settingsStrive to optimize email campaigns against key performance metrics including open and click ratesAnalyze the performance of campaigns, summarize key insights, and offer recommended next stepsHelp drive improvements and/or evolve email templates and email capabilitiesMulti-task while maintaining a high attention to detailKeeping up to date with email marketing best practices and strategiesWorking with our personalization team, execute a rigorous testing strategy via test and learn approach with focus on customization, offers, segmentation, content, and frequencyMonitor and develop new initiatives to drive list growthManage the email calendar working collaboratively with the merchandise, promotions and creative teams to support go-to market plans and business trendsScopeStaff supervision and Development – NoDecision Making – Participates in planning marketing calendar; provides data for decision support; participates in planning business objectives; leads email campaign executionTravel – 0%Location – Remote