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DIRECTV Product Marketing Manager is responsible for the stage of a life cycle for DIRECTV less complex products and/ or a component of a complex product or services life cycle.
DIRECTV Product Marketing Manager understands the dynamics of these products and services, the needs of the customer and ensures the development of a compelling customer experience; driving results and product accountability.
Roles and responsibilities of the Product Marketing manager include, but are not limited, to the following: Develop marketing management in support of a stage of a life cycle for a less complex product and or a component of a complex product or services life cycle.
Analyze market dynamics and identify strategies for market positioning Define market including competitive analysis and definition of product functionality Develop short and long term marketing plans Conduct marketing forecasting activities Oversees market research, monitors competitive activity and market share, and identifies customer needs.
Establish pricing strategies Confers with engineering, manufacturing, and sales to develop new products or enhance existing products and or product lines Analyze business customer needs, competitive landscape and market/technology trends in order to define the marketing requirements for product and/or component of complex product Develop compelling plans and programs to meet business and product objectives Deliver recommendation of product line including offer/solution definition and marketing strategy, business goals, positioning, pricing, communication, etc.
Define marketing requirements and partner with product development to take requirements through the stage gate process and ensure operational readiness This is a remote position that can be located anywhere in the United States.
#LI-Remote Required Skills and Experience 5 to 7 years of relevant experience in area of responsibility Product marketing management experience Product lifecycle and portfolio management experience Demonstrated ability to develop product strategy, business cases, use cases and marketing programs Project management Ability to shape/lead growth vision and marketing strategy Team oriented ability to motivate and work well with diverse, cross-functional teams and vendors Strong organizational and project management skills, able to plan, meet deadlines, prioritize projects and manage a cross-functional team.
Excellent analytical skills Strategic planning and clear thinking with ability to drive change develop new ideas through collaboration and execute on creative ideas Assertiveness strong influencing skills across business functions; confidence to share difficult messages and defend decisions and make judgment calls Ability to formulate and implement strategic marketing plans Ability to conceptualize, organize and manage projects Excellent oral and written communications skills Business acumen to understand the dynamics of the industry and customer needs Creativity to develop compelling positioning and value proposition, copy and selling tools Collaboration skills and the ability to motivate others to action Must be detail-orientation to ensure development of a compelling customer experience and drive results accountability Desired Skills, Experience and Education 5 or more years of Product Marketing management experience in same industry supporting same product Bachelors Degree in Marketing, Communications, Administration or Business MBA AT& T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws Job Posting: Dec 22, 2021, 6:11:49 PMSchedule: Full-timeJob Level: Associate/First Level Manager