n n nn REF#: 37404nn nn CBS BUSINESS UNIT: CBS Television Networknn nn JOB TYPE: Full-Time Staffnn nn JOB SCHEDULE: Full-Timenn nn ABOUT US: nn nnCBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System.
Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS’s total network lineup was watched by more than 110 million people a week during the 2017/2018 season.
CBS has been the #1 network in primetime for 10 consecutive seasons.
The network has the #1 comedy/scripted program, THE BIG BANG THEORY; #1 newsmagazine, 60 MINUTES; #l late night program, THE LATE SHOW WITH STEPHEN COLBERT and #1 daytime drama, THE YOUNG AND THE RESTLESS.
Its programming arms include CBS Entertainment, CBS News and CBS Sports.nn nn DESCRIPTION: nn nnCBS Marketing is looking for someone who has extensive experience developing strategic, highly creative and effective social media and digital marketing initiatives to work closely with our 210 local stations on digital and social strategies that will not only build their audiences and platforms and work in concert with the overall CBS Brand social strategy.
As part of the CBS Social Media Team, you will be responsible for leading and managing efforts to help our local stations develop and innovate social media strategies, providing network guidance, insight, support and resources
– to help them better align with CBS initiatives.
You will work with stations on local content
– effectively engaging users across all social media platforms.
You will design and oversee initiatives that will leverage the reach and agility of local stations’ news, marketing and digital operations.
You will gather appropriate data to effectively set objectives, identify target audiences and action steps derived from performance metrics and insights to develop, produce, implement and measure strategies, concepts, tactics and content plans that are coordinated with broader marketing and content initiatives.
You will work collaboratively with internal teams, agencies and a variety of local content and marketing teams to develop and execute engaging, innovative and strategic social media marketing, influencer and content plans that help build the CBS brand and reach through strengthening the local stations.nn nnJOB RESPONSIBILITIES:nn nnDevelop, implement and manage a clear strategic vision and strategy for social media and digital channels for local stations, including out CBS owned stations and CBS affiliates.nn nnFind ways to use social media and digital content to deepen our relationship with our audiences, to drive linear ratings, digital product subscriptions, grow our digital/social footprint, and leverage all organic marketing efforts to reach our customers in meaningful and engaging ways.nn nnManage the development of social media marketing plans that can connect local stations with network initiatives, including overall strategies and integrated engagement initiatives for both paid and organic efforts.nn nnSet clear objectives, identify targets and set engagement strategies across a multitude of content types.nn nnBuild and implement strategies that provide the most advantageous opportunity to gain increased recognition and preference by our internal and external audiences and the broader media industry.nn nnDevelop and manage relationships with key publishers, including but not limited to Facebook, Instagram, Twitter, Snap, YouTube, TikTok and other social/digital partners.nn nnWork with local stations to develop and manage local strategies for talent, special editorial content and other local broadcasts.nn nnGather, analyze and apply relevant data and customer insights to help define effective and innovative strategic approaches to social/digital media.nn nnMeasure outputs against internal and external efforts; create robust campaign analysis and communicate best practices to internal teams and stakeholders.nn nnWork with Affiliate Marketing team to innovate and execute paid media strategies as part of the affiliate co-op programnn nnBuild and manage positive, productive relationships with station group executives, station management, local teams and corresponding network counterparts in entertainment, news and sports.nn nnCollaborate effectively with CBS Marketing leadership including CBS Affiliate Marketing, brand team, media, creative and promotion teams.nn nnWork collaboratively across business units, including, CBS Network, CBS Entertainment, CBS Interactive, CBS Television Stations, CBS Affiliates and other CBS-branded businesses and sister companies.nn nnServe as the leader and clearinghouse for stations on requests of network news, sports and entertainment talent for special/targeted social requests from the markets -helping them focus their request and expectations for best outcomes -i.e.
brand compliance, talent-friendly, efficientnn nnBuild and manage relationships with external agency partners and vendors.nn nnEffectively manage a budget against all efforts, including creative development and production.nn nnWork to develop and implement new processes and mechanisms that will ultimately improve team performance, creativity, communication and collaboration.nn nnLOCATION: LOS ANGELES OR NEW YORKnn nn QUALIFICATIONS: nn nnWork Experience:nn nnBS degree, with a concentration in Social Media, Public Relations, Journalism, Advertising, Business preferred or equivalent work experience.nn nn7+ years of experience in social media marketing and strategy preferably at a marketing/creative agency, or within the news or entertainment industry.nn nnExperience leading social media strategic planning, creative development and implementation processes.nn nnExperience gathering and interpreting social media data.nn nnExperience with influencer marketing and earned media strategies.nn nnExperience in integrated marketing and in planning/buying paid media preferred.nn nnAbility to work in Los Angeles or New Yorknn nnKnowledge/Skills:nn nnAvid user of social networking sites including TikTok, Twitter, Facebook, Snapchat, Instagram, Pinterest, reddit and Tumblr with solid understanding of the current feature set of each platform.nn nnExceptional understanding of social/digital platformsnn nnAbility to develop forward-thinking ideas for a wide range of marketing asset types, including news, sports and entertainment
– designed to drive customer acquisition/retention as we deepen audience engagement and enhance the CBS brand position; experience managing campaigns for TV/Film/ Entertainment/News properties, gaming, lifestyle, or equivalent verticals, including local television stationsnn nnExperience identifying meaningful, actionable insights within past successful social media campaigns.nn nnKnowledge and a strong interest in pop culture, current affairs, social platforms, and influencer talent.nn nnAbility to work collaboratively across the organization with employees at all levels.nn nnHighly organized and able to manage multiple projects at once.nn nnProficient in Photoshop, PowerPoint, and Excel.nn nnExemplary team player able to build relationships quickly with internal and external stakeholders with a wide range of personality types.nn nnA proven leader who motivates, inspires and drives progressive creative thinking.nn nnComfortable in a test-and-learn environment.nn nnAbility to influence direction on a wide range of department issues.nn nnStrong decision-making skills and can operate with significant autonomy and discretion.nn nnCreative thinker with strategic and analytical prowess.nn nnDetail oriented with strong project management skills.nn nnAbility to prioritize in a complex, fast-paced environment.nn nnAn excellent listener and communicator with a high EQ.nn nnFocused and driven to excellence at the accomplishment of all tasks.nn nnEmbraces accountability.nn nnExceptionally strong verbal and written communication skills.nn nnExperience managing creative and/or marketing budgets.nn nnComfortable with moderate travel.nn nn FUNCTION: Marketing/Promotionsnn nn EEO Statement: nn nnViacomCBS is an equal opportunity employer (EOE) including disability/vet.nn nnAt ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off.
From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all.
ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer.
We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran statusnn nnIf you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.viacbs.com/careers as a result of your disability.
You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com.
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