Senior Associate, DIG

WORK LOCATION: A HYBRID WORK EXPERIENCE

At Mindshare, we believe that work is a part of life, not the other way around.

To support that belief, we have recently adopted a “collaboration-led” hybrid approach to work in order to provide employees with the flexibility to do the best work of their lives no matter where they are working.

This means that for roles where it makes sense, you’ll spend some of your time in our incredible workspaces (when it’s safe to do so) and some of your time remote.

Check out this updated list of where we can hire:
California
– LA or SFColorado
– DenverFlorida
– Miami/Fort LauderdaleGeorgia
– AtlantaIllinois
– ChicagoMassachusetts
– BostonMichigan
– DetroitNew York
– New York City tri-state area (NY, NJ, CT)North Carolina
– Raleigh/DurhamTexas
– Austin or Dallas/Fort WorthUtah
– Salt Lake City
ABOUT THE ROLE:

The Senior Investment Associate handles day to day management (negotiating, managing and executing) of the digital and integrated video spend and negotiations for their assigned clients.

The ideal candidate will provide strategic market insights, trends and pricing benchmarks, oversight and management of spending across major vendors while monitoring client budgets and adherence to KPIs.

In this role, you will work closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy.

Client: Facebook

YOUR IMPACT:
Integrate with the Communication/Strategic Planning team to gain insights on objectives, KPIs, strategies, audiences, etc.

to ensure tactical buys deliver against goals.Participate in vendor RFP selectionHelp manage RFP process (all digital channels, where applicable)Help centrally manage negotiations/rate tracking/planning costs/benchmarking/ budget management of assigned account(s)Demonstrate better pricing, efficiencies, and impact by consolidating buys across partners, Agency and GroupMManage vendor relations (Inventory avails, IOs, notify if included/excluded from buy)Develop Partner Scoring Model (ranking for buy development)Gain approval for all supply sources on tactical buys internallyDevelop tactical buy with larger Investment teamAssist the Associate with entering the partner buys into Buy platforms, sending out IO/Contracts and preparing campaign for launches (trafficking, setting up ad serving, etc.)Ensure all buys are entered correctly into Prisma (naming conventions, budgets, placements, compliance, updates, etc.), campaign launches, and delivery/pacing is occurringBuild relationships and meet with vendors on an ongoing basis to provide updates and/or recommendationsCreate Partner POVsKeep current on partner and marketplace innovations, ad models, and technologiesProactive in following up on client team requests with a key awareness of client deadlinesFollow key investment tenets around KPIsActively participate in department projects/committeesEstimate, update and adjust all ratings per demographic, per quarter.Analyze upfront network proposals and create recommendation books.Issue order letters.Negotiate all rates, special placement and added value per the determined strategy.Negotiate optimum buys in terms of cost efficiency, goals delivery and vendor agreements.Ensure the documentation of all negotiations, makegoods and credits.Ensure the accuracy of Donovan inputting, buys and order forms.Analyze buy performance, i.e.

post-buys, positioning reports.Collaborate with Analytics to identify and activate buy optimizationsTrack media expenditures to ensure agency and budget compliance.Manage monthly billingRun commercial time period rotation and pod position reports.Oversee management of commercial inventory allocation and maintenance process, including monitoring audience delivery, and negotiating makegoods.Maintain communication with Communications Planning team to ensure timely delivery of requests.Maintain working relationships with vendors to ensure quality buys.Collaborate with the media team members to resolve media billing issues.Attend media presentations internally and outside the Agency.Maintain up to date knowledge of the national broadcast marketplace and its opportunities.
PEOPLE RESPOONSIBILITES:
Assist the Associate and help guide them on their roles and responsibilities, their workload and developmentBuild and maintain strong relationships with media, technology, analytics and GroupM teams as well as media and technology publishersFoster camaraderie within the Investment team and with all key stakeholders they supportEducate media teams on the investment processProvide guidance to team members and nurture/promote team environmentTrain employees on tools and best practicesBe capable of working successfully within a team as well as independently
YOUR QUALIFICATIONS:
1+ years of prior digital or Video investment experience desiredThorough understanding of the media landscape and fast-moving digital trendsStrong quantitative and analytical/results-oriented skillsSolid negotiation skills and tacticsExcellent verbal and written communication skillsAbility to work in a team environment that promotes collaborationAdept at communicating effectively across all levelsAbility to multi-task, work successfully with teams, and work under pressureExcellent time-management and follow-through skillsAdvanced proficiency in Excel with intermediate PowerPoint and Word skillsStrong understanding of interactive research tools
ABOUT GROUPM:

GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis.

GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people.

By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

We are a worldwide media agency network that represents global clients.

The more inclusive we are, the more great work we can create together.

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