Our Client is looking for a Media Associate to join their digital media team.
This role will work closely with the team’s Media Planners to assist with all aspects of the media planning process and campaign management across top entertainment and lifestyle accounts.Responsibilities will include tasks around campaign set-up, ad trafficking, reporting, search engine marketing, paid social, vendor coordination, as well as other related tasks.
The ideal candidate has digital advertising experience, is eager to learn, has strong multitasking skills and will thrive in a fast-paced environment.
Responsibilities will include:Implement, test, track, and report on a variety of digital media placementsCoordinate with media planners, creative and data teams to ensure that campaigns launch and track properly.Coordinate with media vendors to make sure that all placements are pushed live andWork closely with internal teams to create reports that cater to our clients’ business objectives, identify successes and opportunities, as well as reasoning behind campaign performance.Assist media planners with a variety day-to-day tasks.Learn the media planning process; strengthen relationships with clients and vendors.Research new trends in the industry on an ongoing basis.RequirementsPrevious experience at a digital media agencyBasic-level knowledge of media planning and buying, ad trafficking, ad serving, paid social, SEM and media reporting against digital media campaignsExcellent communication skills under high-pressure situations both internally and externallyExpertise in managing expectations against timelines and project deliveryExtreme interest in digital media emerging technologyConfidence in advising team on campaign performance and setting KPIs and goalsWorking knowledge of Google Marketing Suite (AdWords, Campaign Manager, YouTube), DSPs and social advertising platforms.Working knowledge of paid social platforms including Facebook Ads Manager.Understanding of and preferably previous experience working in data and analytics.Proficiency in MS and Apple office suites