VP, Brand Marketing

About Calm
Calm is on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep, meditation and relaxation as well as a growing library of digital, evidence-based mental health programs, Calm offers trusted support for individuals and organizations alike. Our flagship consumer app provides personalized content and activities – featuring a range of experts and beloved celebrity voices – to help users manage stress, improve sleep and live mindfully. Our workplace and healthcare solutions offer a consumer-friendly approach to clinical content and HIPAA-compliant resources in order to drive positive health and business outcomes. Named a TIME100 Most Influential Company, Calm supports more than 150 million people and 3,500 organizations across seven languages and 190 countries.

What We Do

Calm’s marketing team is working to lead the conversation around mental health. We’re curious about our consumers, their challenges, and how Calm can be a true tool for transformation. We are a highly cross-functional and collaborative team, developing work that sparks a cultural dialogue, expands what Calm is in the minds of consumers, and makes meaningful connections to the brand across the globe.

We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, or NYC areas. At this time, only candidates in these locations will be considered.

What You’ll Do

The VP of Brand Marketing will solidify Calm’s standing as the #1 mental health brand through a combination of world-class creative, content, product, and brand marketing experiences. This role will report into the Chief Content Officer, collaborate closely with Calm leadership, and lead a team responsible for managing and shaping consumer perception of the Calm brand, ultimately enabling us to reach and support many millions more people on their mental health journey. Sample responsibilities include:

  • Manage, develop and inspire a team responsible for category-leading content, product, and brand marketing experiences
  • Own brand strategy: clarify positioning as well as target audience and how best to reach them; collaborate on brand guidelines to ensure consistency in messaging, tone, and visual representation across relevant touchpoints
  • Keep Calm top of mind through a consistent drumbeat of low-cost/high-return marketing initiatives that drive conversation and brand awareness
  • Supercharge content marketing efforts to drive traffic and engagement across channels, including email, app stores, web and social
  • Leverage relevant KPIs and consumer insights to ensure the health of the brand as well as its continued evolution
  • Collaborate closely with internal and external creative teams to ensure the development of stand-out campaigns; with Content and Product to amplify new releases; with PR to inspire earned media; with Growth to convert impressions into purchases; and with Enterprise to ensure consistent expression of the brand across the business

Who You Are

  • A visionary leader with a proven track record of fostering high-performing teams in dynamic, fast-paced environments
  • Results-oriented mindset, taking ownership of outcomes and leveraging insights to optimize strategies and tactics, while effectively communicating key learnings to the broader team
  • Exceptional organizational and time management skills, adept at managing multiple high-priority projects on deadline and collaborating closely with cross-functional teams to deliver exceptional results
  • Clear and compelling communicator, with the ability to inspire and influence stakeholders at all levels of the organization
  • Passionate about mental health, demonstrating a commitment to advancing the understanding of – and support for – mental wellbeing
  • Tapped into cultural trends and adept at sparking social conversation and earned media
  • Embraces diversity and fosters an inclusive work environment, valuing diverse perspectives and experiences to drive creativity and innovation

Minimum Requirements

  • This role typically requires 15+ years of relevant experience
  • 8+ years experience in relevant marketing leadership roles

The anticipated salary range for this position is $300,000 – $350,000. The base salary range represents the low and high end of Calm’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate’s geographic location, skills, experience and other qualifications. This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.

Please note that Calm may leverage artificial intelligence technology in the application review process.

Calm is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. Please contact Calm’s Recruiting team if you need a reasonable accommodation, assistance completing any forms, or to otherwise participate in the application process. You can reach the Recruiting team at [redacted]

We believe that mental health is health, and every person should be considered in the discussion. That’s why we’re proud to be an equal opportunity workplace, committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.

Calm is deeply committed to diversity, equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.

Calm participates in e-verify. E-verify provides the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

  • Right to Work
  • E-Verify Participation


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