Media Planner
– New York based Who we are: We know what grocery shoppers will buy before they visit the store.
AdAdapted is a leading mobile ad solution for CPG and grocery retailers.
Weve created the largest network of grocery related apps, giving us unparalleled data around how consumers plan their shopping trips, and a unique ad platform that allows us to influence and track what goes on millions of American grocery lists.
With our patented Add-It product, shoppers can add promoted products to their favorite digital shopping list with just one click, driving purchase intent for some of the worlds largest CPG brands.
Role Summary: We have grown tremendously in the past year and are looking to expand our team in the New York market.
AdAdapted is looking for a highly motivated Media Planner with a background in mobile/digital advertising to support the sales team in streamlining the RFP and proposal process.
The ideal candidate for this role has a solid understanding of digital advertising and can hit the ground running in a fast-paced collaborative environment.
We are looking for someone who will use this opportunity to make a significant impact in streamlining processes for our sales team and proactively take on challenges.
You will own: Becoming a subject matter expert on AdAdapteds product suite and unique selling proposition and competitive landscape Building an effective partnership with the Ann Arbor Sales team to understand client objectives, pain points, and how that matches to AdAdapteds offerings Management of RFP process, supporting the sales team in responding to RFPs and other client facing inquiries Evaluate current communication flow between cross functional teams (Sales, Client Success, Ad Ops, Marketing) and refine processes to promote better cross-functional relationships Becoming a subject matter expert on our CRM and other internal tools, always looking for ways to streamline processes and systems to better promote team productivity and communications.
Support 3rd party attribution vendors including confirming feasibility and related performance reporting Requirements: Bachelors degree required, preferably in business administration, sales, marketing, advertising or an associated field 2-3 years of prior media sales planning or advertising agency experience Ability to manage multiple priorities and work well under tight delivery timeframes with ease and positive attitude Understanding of 3rd party advertising tags and reporting Proactive, results-oriented with strong customer service skills Proven skills in problem-solving, follow through, and attention to detail Proficiency in Microsoft Excel and PowerPoint Experience with CRM systems (ideally Salesforce) preferred Previous experience in CPG vertical with knowledge of mobile media trends preferred About AdAdapted The AdAdapted platform offers clients the ability to reach an active audience focused exclusively on their product, engage that audience with proprietary add-to-list and keyword intercept capabilities, and discover unique and valuable insights on consumers and how they interact with their ads.
AdAdapted has eliminated the guessing game and provides clients with the knowledge of when and where your consumers are thinking about their brand.
AdAdapted adds value during the Awareness, Consideration, Purchase Intent and Active Shopping phases of a consumer’s purchase decision process.
AdAdapteds fast-paced culture is based on working hard, exceeding our goals and celebrating the wins.
We know we have a top-notch, innovative solution that meets the needs of CPG Brands and Retailers and we are constantly refining and developing best practices to increase our presence in the market and grow our sales.
What we provide: Competitive salary package Flexible PTO schedule with healthy work/life balance Full-suite health plans (medical, dental, & vision), with employee premiums covered 100% HSA & FSA options, including Dependent Care 401k plan including company match Downtown Ann Arbor, Chicago and New York office space Professional development opportunities AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace.
We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities.
If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits or privileges of employment please contact hradadapted.com.
by Jobble