TruConnect is bridging the digital divide in the United States by delivering a premium wireless experience to underserved communities.
We have provided free high-speed wireless connectivity to millions of qualified Americans through the Lifeline and Affordable Connectivity Benefit programs, and are experiencing substantial growth.
The Director of Growth Marketing will play a key role in driving our business forward and helping keep those that are the most in-need connected.
Reporting to the Chief Experience Officer, you will be responsible for B2C customer acquisition across all digital channels.
The ideal candidate is an artist and a scientist.
You are a creative, results-oriented, and data-driven marketer.
You have compassion for the customers you serve and build solutions with empathy.
You thrive on using metrics to drive your decisions and have the instincts to move on opportunity.
You excel at cross-functional communications and build trust & strong relationships at all levels.
Responsibilities Leverage digital marketing tactics – paid search (Google, Bing), paid social (Facebook, Instagram, Tiktok, Snap), SEO, influencer, native, and programmatic advertising to drive conversions and optimize LTV/CAC ratio.
Identify and pursue new channels for growth.
Develop, test, and optimize landing pages and conversion funnels, leveraging design best practices.
Collaborate with cross-functional stakeholders and agencies to develop creative marketing campaigns.
Communicate online marketing performance KPIs to executive team Requirements Understanding of B2C subscriber performance KPIs and their drivers 4-6 years’ experience marketing at subscription-based B2C business preferred.
Experience leveraging CDPs like Segment Bachelor’s degree required, MBA a plus Strong problem-solving, critical thinking, and analytical skills Excellent verbal communication, written communication, and presentation skills Great attitude and eagerness to make a difference!