The Digital Marketing Specialist will have foundational experience with paid media platforms associated with Demand Generation efforts, with an understanding of related strategies and analysis/optimization components.
This role requires a digital marketer who can deliver from campaign development to execution.
This position will work at the group level, providing dedicated support to multiple solution categories, to ensure that digital channels are an integrated and optimized part of the marketing mix and that the objectives of channel preference are delivered upon.
To be successful in this capacity, the candidate for this role must be comfortable working in a highly matrixed environment, in a global organization, and collaborating with large teams across the company.
The ideal candidate will be passionate, have a vision for the future of paid media and marketing, and focused on delivering results while continuously improving customer centricity and experience within our digital channels.
Responsibilities: Assist in the development, execution, and optimization of ongoing paid media efforts, as well supporting analysis, to drive demand generation across channels (SEM, Social, Display, and PMP) Leverage data to advance paid media strategies, track and report campaign and channel effectiveness, uncover relevant insights, and identify channel optimization opportunities Leverage data-centric targeting capabilities to drive improvements in channel effectiveness Monitor and optimize campaign budgets to ensure the highest possible return on advertising spends Collaborate with team members/business partners to execute and measure enhanced and integrated digital marketing campaigns, aligned with business goals Stay current and knowledgeable on new developments, trends, and technologies in the digital marketing and paid media space You will also own identifying, prioritizing, and testing new channels and then scaling them up.
You’re comfortable managing agencies.
You’ll clearly lay out the assumptions you’re making, and then adjust as you gather new data.
You will partner with internal and external teams in order to make it happen.
You are naturally impatient and will push through obstacles to reach your goals.
Execute on global comprehensive marketing communications (inclusive of email, retargeting ads, website updates, landing pages, and tracking) Effectively support strategic sales efforts and global marketing initiatives Drive continuous improvement in marketing communications planning and execution Additional Skills: Project management experience with the ability to manage multiple projects at the same time Self-motivated takes initiative and is able to work independently Clear ability to communicate, meet and enforce deadlines Exceptional writing skills – writing samples required Strong collaborative and interpersonal skills with the ability to facilitate constructive discussion Excellent proofreading skills with an eye for correct grammar and an ear for good copy Problem-solving including the ability to anticipate problems as well as suggest and execute solutions Strong customer service ethic and outstanding interpersonal skills, capable of working seamlessly with high-level partners, marketing staff, and colleagues in other administrative departments Think creatively and problem-solve on tight deadlines Communicate clearly and effectively in difficult situations Education and Experience Required: Formal education or training: Minimum Bachelor’s degree in related field (marketing, business, public relations, communications) Proven track record of success in Digital Marketing Previous work experience: 5 plus years in digital marketing.
B2B, enterprise software solutions (including those delivered via SaaS models) 5 years plus years in marketing automation, preferably Oracle’s Eloqua.
2 years of Google Analytics management experience.
Knowledge and experience with SFDC and Microsoft Dynamics CRM are a plus.