Product Marketing Manager

As the leader in the Employer of Record industry and a company consistently recognized as a Top Place to Work, our focus at Globalization Partners is on GROWTH – growth of our customers, our business, and our people.

We are committed to providing our employees with opportunities for success at every stage in their career.

People are the heartbeat of the company and the key to making Globalization Partners an inclusive and fun place to work – a collaborative environment where you can make a real impact and love the work you’re doing.

About the position: You’ll be part of a team that sits at the intersection of marketing, product, sales, operations, competitors, and the market.

You’ll be charged with executing the strategy around the messaging and marketing for product launches.

Be the subject matter expert on the competitors in our industry by identifying key competitors, keeping up to date on frequency of new competitors entering the industry, as well as competitive product launches, sales and marketing changes, pricing updates, etc.

Work with the leadership team in developing clear value propositions, positioning, messaging, pricing, and packaging to support new and ongoing product launches.

Co-create go-to-market plans, customer segmentation, and marketing programs for new products, features, services, and add-ons.

Collaborate with product, engineering, and user experience teams in the development of the product roadmap to establish competitive differentiation in our products and maximize revenue opportunities.

Conduct analysis of the market, customers, and competitive landscape that results in actionable insights.

Work with customer marketing to educate our customers to drive feature adoption.

Ensure marketing assets include up-to-date product images and product messaging.

What we’re looking for: A Bachelor’s Degree or equivalent Minimum 4-6 years of B2B marketing, B2B SaaS product marketing focus preferred.

Experience with a SaaS software company a requirement.

An understanding of branding/messaging, product marketing, and product management.

Solid qualitative and quantitative analytical skills
– the more that you can inform your thinking with data the better.

Comfortable presenting both internally and externally to promote the story of our product.

Working knowledge of product marketing tools including Salesforce and Camtasia preferred.

Outstanding listening, communication (both verbal and written), and interpersonal skills.

Someone with a charismatic and engaging personality, who knows how to get stuff done An entrepreneurial spirit, passionate about what you do, enthusiastic, self-motivated with a strong work ethic.

What We Can Offer You Our people are the key to our success and as a Globalization Partners employee, you can be assured that you are our top priority, from once you apply, right through to your first day and beyond.

We work hard and take care of each other, while enjoying ourselves along the way.

We offer a range of great benefits, here are just a few: Competitive salary and bonus Pension package Private healthcare & dental care Remote/flexible working

Related Post