Job Description
About the Role Working at the heart of a fast-pasted fashion business, a Visual Merchandiser will create an environment that inspires customers to explore their personal style. This role will support and guide the store team to deliver the most inspiring and exciting Customer Experience in line with the H&M brand and values. You actively drive sales in the store and are responsible to implement the Visual Identity. The Visual Merchandiser will meet the expectations of customers & colleagues at all times, as well as following all H&M procedures & standards.
This position reports to our Store Visual Manager (based on volume) or the Store Manager.
Your Day to Day*
Sales and Profit
The Visual Merchandiser will set the garment presentation on the Sales Floor & Windows according to the Commercial Handbook. Together with the Department Manager, the Visual Merchandiser will determine additional commercial opportunities in the store within the H&M brand guidelines. The role will execute floor moves based on those joint decisions.
Fashion Knowledge
Ensure you are up to date with current fashion trends
Share, inspire and educate the store team on seasonal trend information, upcoming campaigns, and brand standards
Direct Customer Service
Ensure you meet customer expectations on direct service according to H&M standards.
Support the store to achieve an excellent customer experience.
Indirect Customer Service
Follow up the H&M Visual Identity through the implementation of the Commercial Handbook and secure well-styled mannequins in windows and in-store.
Create a clear red thread from windows to A-area with wearable buying suggestions.
Ensure high-quality garment presentation every day together with the store team
Maintain clear customer flow through fixture placement and navigation in line with H&M standards
Launch and maintain all sales campaigns and activities on time and according to H&M standards.
Commercial Routines
Together with the Department Manager, you follow up on Store KPIs & initiate actions to reach store goals and budgets.
Adapt the store planning according to store needs and budget from the Commercial plan.
Complete and act on the Best Brand portion of the Customer Experience Tool to maximize commercial opportunities.
Visual Store Operations Routines
Complete the sample picking as well as execute the floor moves in a way that creates clear stories and wearable buying suggestions
Complete all sales floor and window morning routines daily before the store is open
Ensure quantity and maintain the condition of all incoming visual props and marketing material with a sustainability mindset.
Keep visual room organized and safe.
Keep all Visual materials in the store current and share information with the team on seasonal changes.
Paint & maintain the windows as necessary.
People and teams
The Visual Merchandiser will support the Store team to enhance customer and working experience in-store through coaching and development. Together with the Store Management team, the Visual Merchandiser will ensure that all legal requirements and H&M policies are fulfilled.
Training and Development
Evaluate & develop the visual and commercial skills of the store team through regular visual training for all colleagues to support garment presentation in line with the Commercial Handbook
Maintain overview, follow up, and give feedback while executing floor moves together with the store team.
Identify future Visual Merchandiser talent for succession.
Communication and Legal Requirements
Ensure that all communication in the windows and on the sales floor complies with local legislation.
Security
Work in accordance with H&M standards and local legislation with health & safety and security routines, to guarantee you, your colleagues, and customer safety at all times
Follow all procedures and routines regarding safety, security, and administrative processes in all areas of the store