Creative Director
Avaline is raising the standard of what goes into your glass, starting with wine.
Today we offer a range of clean, delicious wines that are made with organic grapes and free of unwanted extras.
With everything we do, we believe in putting our community first, being completely transparent, and insisting on high quality ingredients.
With this mindset we’re aiming to change the way things are done in the alcohol industry, so you can pour with confidence.
The Creative Director will be responsible for setting creative vision and managing execution of the Avaline brand across channels.
You will come with a strategic perspective on where the brand sits in our customer’s world and how it should be expressed moving forward.
You will also be responsible for the day-to-day creative execution of the brand, managing creative production for everything from campaigns, to new product launches, to social content.
You’ll be tasked with building our creative team from the ground up, starting small with hiring a FT graphic designer and building out a bench of freelancers who can support new brands, photography and video production, and copywriting.
Given Avaline operates both wholesale and DTC, the right candidate will have experience working on content-led brands that operate in both digital and physical spaces.
You’ll bring an understanding of how to create high performing creative and messages in each channel.
As we develop new brands and products you’ll work closely with the VP of Brand & Innovation to develop the strategy, positioning, messaging, packaging and go-to-marketing campaigns.
With your understanding of the customer, the market, and emerging trends you will set the vision for how each brand evolves over time.
Creative Management
Oversee creative direction and create compelling visuals across channels and formats (product packaging, website, email, social, point of sale)
Oversee brand visuals, ensuring brand aesthetic is consistent and engaging (e.g., for promotions, product launches)
Lead team ideation sessions and spearhead initial creative vision and concepts for projects
Lead photo and video production creative process (incl.
working with external production partners)
Hire and manage additional design and photography support to support cross-channel efforts
Collaborate across marketing team, supporting based on needs
Responsible for managing talent, rights and negotiating contracts
Brand Management
Maintain and evolve brand guidelines for each brand in the Avaline portfolio in partnership with VP Brand & Innovation
Partner with VP of Brand to develop new brands, products and services that address community needs, leading creative concepting: strategy, visuals, words, packaging, GTM campaigns
Work with vendors to ensure consistency of brand execution at all touch points
Ongoing conception of big ideas for how to grow the brand through creative storytelling
Requirements
10+ years of experience in creative field, with focus on design (in-house or agency)
Ability to both execute as a designer and lead a creative team
– packaging design experience preferred
Intermediate to advanced experience with graphic design, illustration, photography, videography, copywriting, adobe creative suite
Experience leading creative teams across mediums
Strong understanding of what creative performs on digital channels and how to leverage data to drive creative decision making
Excellent communication skills and ability to work well with people across teams
Leverages other people’s opinions and concepts in an efficient design process
Interest in wine 🙂
Experience working in consumer products industry preferred
Resourceful, innovative and able to make resources stretch
Strong attention to detail and sets high bar for creative execution
Location
LA Metro Area, Ability to drive to Culver City 2 days a month