Director, Digital Strategy Responsibilities: Lead multi-channel strategies and implementation to help plan and execute for our clients.
Developing a digital customer engagement strategy blueprint, and helping implement the execution of the engagement model Supporting assigned product teams in translating their brand strategy into a digital marketing plan and execution Experience with Social Media Data Analytics (eg, Insights 360, Brandwatch etc.) Providing digital research, analysis and insight generation for all business activities Proposal planning and management of multichannel and digital media campaign engagement initiatives Leading and managing digital strategy projects from start to execution, providing iterative offering enhancements Digital landscape research
• Content and data analysis and optimization
• Digital focus groups with target audiences and digital stakeholders
• Multichannel strategy Insight generation and mapping Director, Digital Strategy Qualifications: Experience with any of the Social Media Data Analytics (eg, Insights 360, Brandwatch) Ability to think strategically and execute methodically.
Ability to overcome challenging requirements and demonstrate creativity and innovation in finding ways to execute never-been-done-before ideas.
Experience in working directly with digital partners to develop and execute initiatives (eg, Google, third-party media providers, social media community platforms) 5 years of multi-channel strategy and planning experience
• Education: Bachelor’s degree (B.A.
or B.Sc.) or equivalent in Economics, Information Management, Integrated Marketing Communications, Psychology or Medical Sciences Experience in launching social media initiatives, having worked with leading social agencies and applications (eg, SERMO, Doximity, Twitter, Facebook, private communities)