Product Management
Product Management and Digital Marketing
Company Overview
Full Court Tennis (FCT) —.—————.— is a coaching app launched in March 2022 at the Apple Store. The app features ATP and WTA coaches (The Worlds Best) along with other top coaches. FCT provides in-app virtual lessons: remote stroke analysis, and live video consult lessons. Coaches can set their rates and schedule, and players can hire them. There is the Full Court Feed where Coaches and Players can post with full social media interaction. Learn, Follow and Interact with the best coaches in the world. Free download.
Position Overview
FCT is looking for a versatile team-member to support and execute on (i) the product development of the app (ii) customer acquisition through marketing campaigns (iii) user engagement on the app.
Responsibilities
1. Product Development and Management
Acquire a thorough understanding of FCT resources including the apps functionality, Manager App, website, and social media accounts
Coordinate the timeline of feature development based on market needs and user feedback
Test newly developed features before they go live
Continuously researching the competition to stay ahead of the game
2. Customer Acquisition
Develop and execute digital marketing strategies (including organic and paid advertising) to drive downloads
Helping to edit video titles and text to post to social media
Helping coordinate the making of Coach Posters and Coach intro videos
Doing zoom sessions with Coaches to make sure they understand all the technology in the app
3. User Engagement
Oversee user onboarding to successfully complete their sign ups and learn how to use the app
Using Mailchimp to send out e-mail campaigns for user acquisition, onboarding, and engagement
Developing strategies to increase the user activity on the Full Court Feed
Send out push-notification campaigns using the Manager app to guide users through the engagement roadmap
Getting coaches to produce content which we can help edit and dress up for SM
4. Analytics
Monitor the success of user acquisition and engagement
Facebook Ads and Google Ads
Website traffic through Google Analytics
App downloads using App Store Connect
App Activity using Mixpanel
Coach onboarding using Stripe
Qualifications
Previous experience in marketing or other related fields
Deadline and detail oriented
Experience in managerial role
Interested please email: Brian Teacher, Founder, CEO
————–@———-.—
Associated topics: chief program officer, cpo, manage, manager, management, monitor, product manager, project manager, relationship manager, task