Job Details: DIGITAL EXPERIENCE LEAD
WHAT IS THE OPPORTUNITY?
The Digital Experience Lead will lead the transformation of CNB’s consumer-facing digital properties, creating best-in-class, branded experiences across our digital ecosystem.
This person will employ a user-centric design strategy to enhance CNB’s digital design systems, creating highly usable and accessible digital products.
They will own the vision and execution plan for digital experience transformation, ensuring alignment across all sites and applications, including pre
– and post-login environments.
The Digital Experience Lead will leverage key functional service areas across marketing and digital organizations, including user experience design, brand and creative services, marketing technologies and client insights.
As a key member of the Digital Channels leadership team, this individual will partner closely with stakeholders across the organization
– including marketing, product and sales leadership
– to ensure the digital experience aligns with overall business objectives.
They will represent digital channels in go-to-market planning in close partnership with the Head of Digital Channels.
Marketing Product and Digital Division
As a member of our Marketing, Product and Digital team, you will have an exceptional opportunity to help grow your career while driving change across many facets of the business.
The team is passionately focused on building our brand, supporting banking products and finding innovative ways to engage and retain clients.
WHAT WILL YOU DO?
Partners with Head of Digital Channels to strategize and prioritize digital platforms and their ensuing transformation.
Defines and manages budgets for agency resources.
Leads the assessment of platforms for usefulness, usability, visual design, content and branding.
Engages Client Insights team and/or agency resources to define user needs and requirements; leverages insights to map digital user journeys.
Leads the ideation and creation of user interface components, wireframes and design comps, ensuring alignment with overarching brand strategy and user journey touchpoints.
Coordinates user testing and refinement of prototypes.
Provides design requirements to Marketing Technologies team for development.
Presents methodology, findings and recommendations to key stakeholders.
Consults with extended teams on user experience, user research, findability, personalization, user testing and analytics to evolve CNB’s ongoing digital transformation.
Partners with Head of Brand and Creative to ensure connectivity between UX / UI and brand positioning and tone and personality
WHAT DO YOU NEED TO SUCCEED?
Must-Have*
Bachelor’s Degree
Minimum 10 years working in banking and/or financial services industry
Minimum 10 years of experience in a professional or corporate marketing role
Skills and Knowledge
Exemplary leadership and subject matter expertise.
Creative thinker who researches, identifies and adopts the latest digital marketing trends.
Extensive knowledge and experience in content strategy, brand strategy and digital design language.
Ability to effectively lead, influence and drive decision making across multiple teams and stakeholders.
Ability to effectively partner with key constituents both leading them as well as participating effectively in support.
Ability to effectively and convincingly communicate objectives, methodologies and recommendations to executives at all levels.
A self-starter that can work within a matrixed organization.
Proven track record of success in delivering creative solutions to complex problems.
Superior verbal and written communication skills.
Must have strong skills in MS Office Suite, Adobe Creative Cloud, Adobe Experience Manager, Adobe Target and Adobe Analytics.
*To be considered for this position you must meet at least these basic qualifications
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification.
It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
INCLUSION AND EQUAL OPPORTUNITY EMPLOYMENT
City National Bank is an equal opportunity employer committed to diversity and inclusion.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by law.
ABOUT CITY NATIONAL
We start with a basic premise: Business is personal.
Since day one we’ve always gone further than the competition to help our clients, colleagues and community flourish.
City National Bank was founded in 1954 by entrepreneurs for entrepreneurs and that legacy of integrity, community and unparalleled client relationships continues to drive phenomenal growth today.
City National is a subsidiary of Royal Bank of Canada, one of North America’s leading diversified financial services companies.
In order to be hired and work at City National Bank, you must be fully vaccinated against COVID-19.
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