Job Title: Store Manager
Department: Alo Retail
We are Alo.
Our mission is to bring yoga to the world.
We are relentless about making the best yoga clothing in the world explicitly to inspire yogis (and yogis to be) to have more yoga in their life.
Inspiring mindful movement is at the core of why we do what we do at Alo—it’s our calling.
Because mindful movement leads to better living.
This is the real meaning of studio-to-street: Taking the consciousness from practice on the mat and putting it into the practice of life.
Creating garments that carry over to the street, into a life lived consciously, takes mindful movement one step further: a beautiful life celebrated with forward design.
Capturing what’s trending in contemporary fashion with both the women’s and men’s collections is how Alo and mindful movement can travel beyond the studio.
Luxury meets performance in every collection.
Being a part of the Alo team comes with great responsibilities. It’s more than just working in our stores.
It’s about being a part of Alo’s mission and vision of studio to street and elevating the experience each store offers to our community—whether helping a client find the perfect yogawear, practice at one of our in-store studios where they can learn from some of the most inspiring yogis daily, or simply deliver an exceptional experience to someone spending some time at an Alo organic café.
Interacting with our community means inviting them in to be part of something bigger than just yoga wear — It’s a way to invite them to be part of a movement that’s bringing yoga and mindfulness to millions of people, both adults and schoolkids (through our nonprofit Alo Gives).
Become a part of the ALO team.
POSITION OVERVIEW
The Store Manager is responsible for leading, managing and continuously developing all aspects of their store’s business. This includes but is not limited to the employees, merchandise, operations, client development, and ensuring an extraordinary experience for all customers visiting the store.
The General Manager is accountable for creating and maintaining a positive and highly productive work environment in alignment with the company’s vision.
The General Manager is responsible for consistently achieving sales and profitability goals, operational objectives, merchandising standards and developing highly successful teams that will be motivated to grow, contribute and advance with Alo.
ESSENTIAL DUTIES AND JOB RESPONSIBILITIES
Business Development
Develop and execute the brand’s retail strategies including customer experience, client relations management, employee performance, and community connectivity increasing the brand awareness, driving traffic into the store, and broadening and developing the clientele base.
Local market knowledge of clientele base and brand competitors.
Awareness of business trends that relate to the success of the store and brand.
Make informed recommendations for store opportunities that will lead to increased sales, foot traffic and further enhance customer relationships and the overall in store experience.
Sales Management
Set the example for exceptional customer service and store standards Maintain active leadership presence on the sales floor to demonstrate, assist, and coach sales associates through the sale Consistently drive and motivate the store team to achieve and exceed individual sales goals and store KPIs (Conversion, Average Sales, UPT, etc.) Consistently ensure customers are the number one store priority Ensure that the sales team genuinely exudes Alo’s mission and values to effectively communicate to our visitors who we are, what we do and why we do what we do.
Ensure that the store team are experts in product knowledge, fit, performance and on brand styling giving them the tools to be incomparable sales and service professionals.
Proactively network, teach and train the store team how to consistently build and develop long term clients.
Identify opportunities in product, sales, and team development and strategically present ideas and solutions to corporate Conduct him/herself as an Alo brand ambassador within the store, and in the local community.
Customer Experience
Set the example by leading the overall selling culture, selling processes and client development efforts.
Ensure that the store staff consistently prioritizes the customer’s experience in the store and truly adheres to the “Customer First” principle.
Ensure that all clients are attended to in the fitting rooms, that product needs are easily accessible, and sales execution is seamless and accurate.
Consistently elevate the level of customer service inside the store to set Alo apart from all retail environments.
Lead, guide, and support the staff in creatively individualizing the customer experience regardless if it’s a established client or a first time customer being serviced at our café.
Satisfactorily resolve all customer issues and/or complaints.
Staff Leadership & Development
Continuous recruitment and sourcing of exceptional talent for the Alo brand.
Facilitate new hire onboarding, and on-going training of existing staff members.
Clearly and consistently articulate the company’s expectations to the staff.
Set performance goals and objectives to the staff.
Ensure retention of top talent and succession planning in partnership with the corporate team.
Coach, develop, and motivate staff through performance reviews.
Identify and communicate individual and team training needs.
Consistently reinforce company standards and policies, and hold staff accountable in partnership with corporate.
Conduct regular store meetings (i.e.
morning, weekly, monthly, etc.) to motivate the team, and communicate brand activities and initiatives.
Ensure that all staff members adhere to the wardrobe standards for the current season, and appropriately represent the Alo brand at all times.
Operational Responsibilities
Ensure the staff’s adherence to all store standards (cleanliness, maintenance, etc.) on selling floor and back of house Supervise inventory management to ensure store shrink is at or below company target Maintain Visual Merchandising standards and directives ensuring they are consistently upheld by the store team.
Ensure all staff partakes in the replenishment of product on the sales floor and maintenance of back stock.
Complete all required daily and weekly reporting as requested.
Manage headcount and payroll objectives for the store staff.
Profit and loss responsibility for the store, with a focus on the controllable expenses.
Ensure that all transfers, consolidations, pricing, shipping/receiving are done in compliance with all company policies and procedures.
Make well-versed recommendations to help improve the company’s operational systems and processes.
Perform other projects as assigned.