Job Description: Arcadia University’s Marketing and Communications office is looking for a dynamic and energetic Social Media Manager to manage the University’s presence across all social media platforms.
This position is responsible for creating marketing strategies and best practices while continuing to innovate and research new platforms.
The ideal candidate is an independent worker who knows how to tell a story and develop relevant content across platforms, maintain purposeful dialogue, and create short-term and long-term strategies.
search engine optimization of all content, implement marketing plans, observe behaviors, measure performance, and recommend the next steps.Essential Functions:Lead all University social media initiatives and marketing plans.
Curate and draft content for Arcadia’s main social media channels (University and the College of Global Studies (TCGS))-including Facebook, Instagram, Twitter, LinkedIn, TikTok, Youtube, and Google My Business-daily.
Monitor campaigns and performance to create campaign reports that include recommendations to improve engagement, expand our audience, and increase relevance.
Draft and create paid social media ads to support Arcadia’s marketing initiatives and communications plans.Conceptualize social media campaigns that align with and foster Arcadia University’s brand, mission, adaptive strategy, and initiatives around justice, equity, diversity and inclusion.Revise and enforce social media policies and guidelines while serving as a resource Arcadia community members can turn to for social media expertise.
Develop and maintain a social media content calendar, including major events and strategies for each academic year.
Assist with publishing and promoting University and study abroad student blogs.Monitor all University accounts and keywords to uphold Arcadia’s reputation, including informing all units and individuals involved, managing reports and updates, researching solutions, and advising on the next steps.
Identify opportunities for social media platform expansion and resource allocation.
Contribute as a member of the crisis communications team, addressing any issues that emerge across platforms.
Conduct research and professional development to grow our social media channels and find new ways to tell stories and reach community members and potential students.Contribute to the overall success of the University Marketing and Communications team by performing all other duties and responsibilities as assigned.
Ability to demonstrate sensitivity and knowledge about diversity, equity, and inclusion and embrace opportunities for continued growth in cultural competence.
Qualifications:Required: Bachelor’s Degree 1-3 years experience in social media, communications, and digital marketing Experience planning and implementing campaigns on a Social Media Platform Experience writing and copyediting Experience working in Adobe Creative Suite Must be available to work occasional nights and weekends Preferred: Experience in Google Ads, Analytics, and Data Studio.
Certification in paid media is a plus.
CRM experience in Mailchimp, Salesforce, Pardot, or other marketing automation platforms is a plus.WordPress CMS experience is a plus.
An equivalent combination of education and experience may be considered.
Application Instructions:Applications must be submitted online through Arcadia’s Human Resources portal to receive full consideration.
Please do not email application materials to the hiring manager.
Due to the volume of applications received, communication will generally be limited to candidates selected for additional consideration.Application review will begin immediately.
Posting will be removed from the website once we’ve established a sufficient talent pool for consideration.Arcadia University is a top-ranked private University in Greater Philadelphia that provides an educational experience that is values-based; rooted in justice, equity, diversity, and inclusion (JEDI); and places students at the center.
The Institute of International Education has ranked Arcadia first nationally in study abroad for 10 of the last 12 years, and the Princeton Review has ranked Arcadia among the “Best in the Northeast” for seven consecutive years.
The University’s Physical Therapy and Physician Assistant programs are nationally ranked in their respective categories by U.S.
News & World Report, which also ranks Arcadia among the top 25 percent in its category and cites Arcadia for being among the “most innovative” and “best value” colleges.
Approximately 3,700 students study at Arcadia, with 2,300 undergraduate students choosing from more than 65 fields of study.
Arcadia promises a distinctively global, integrative, and personal learning experience that prepares students to contribute and lead in a diverse and dynamic world.
Through its community of practice, Arcadia has made facilitating a safe and welcoming environment a priority by developing and implementing anti-Black Racism Initiatives (ABRI) on campus and in its surrounding communities.
Visit www.arcadia.edu.Our belief and experience is that there is strength in diversity and we are committed to building a welcoming and inclusive environment for students and employees alike.
We are a community built on varied experiences and perspectives that bene?ts from open-minded discussion and cultural humility.
Guided by our University’s values, we are committed to justice, equity, diversity and inclusion, and we are working towards dismantling anti-Black racism/white supremacy and other forms of interpersonal and systemic discrimination and oppression.We welcome candidates who can contribute to the diversity and excellence of our community.
The successful candidate will demonstrate examples of ways they will incorporate our values in their work.At Arcadia University, our ABRI/JEDI principles are the foundation of our highly regarded, values-based learning community, which reflects the world in which we want to live.
As such, Arcadia actively seeks and welcomes candidates of diverse backgrounds and abilities.
Arcadia prohibits discrimination on the basis of ethnicity, national origin, ancestry, race, color, religion, creed, sex, gender, marital status, sexual orientation, age, gender identity or expression, military or military veteran status, disability, medical or genetic information, pregnancy, or any other characteristic protected by local, state, or federal law.
All offers of employment are conditional based on the successful completion of a background check.
Employment may not begin until the University accepts the results of the background check.COVID-19 Vaccination Requirement:Arcadia University requires all employees to be “up to date” with COVID-19 vaccines by your employment start date.
This would include either:A full primary series of a FDA-approved vaccine and all of the boosters for which they are eligible in accordance with current Centers for Disease Control (CDC) recommendations.Or you received the full primary series of an FDA approved vaccine in the last 5 months and are therefore not eligible to receive a booster vaccine.
After the 5 months conclude, you will need to receive a booster vaccine or will no longer be “up to date”.Arcadia will consider requests for exemptions from the vaccination policy due to medical conditions or religious belief.
You will be required to provide proof of vaccination at the time of hire and/or on your first day of employment.
Our vaccination protocols are subject to applicable laws and will be updated from time to time to reflect evolving conditions and federal, state, local, and other applicable health and safety guidelines.