Social Media Manager
Location: Los Angeles, CA; New York, NY; Ridgefield Park, NJ
Contract : 1 year (12 months) – possibility of extension
Top must-haves:
1. Deep knowledge of the social platforms and their best practices.
2. Experience with Social strategy, execution, and community management.
3. Understand how content works across Social Platforms.
4. Ability to optimize content informed by data.
5. Be on top of the latest digital marketing trends.
SUMMARY:
- This role is responsible for campaign management, with focus on social media and digital channels. The Brand Social Media Channels are key to communicating with the consumer WHERE THEY ARE. This role is key for cultural communication for the brand. As the company has multiple products and lines of business, there is a lot of collaboration and calendar management involved for smooth and efficient planning. This person will be very organized and collaborative.
- The role will be responsible for leading strategy for both Social-First Campaigns, and Integrated Campaigns as part of larger, Brand-Level marketing priorities.
- The role will work directly with the Integrated Marketing Team, while navigating Stakeholder management and Agencies relations to achieve Social Media goals + objectives. This person should have deep knowledge of the social platforms and their best practices.
- This person will manage reporting for shared Channels across multiple lines of business and priority social platforms. They will drive measurement including reporting frameworks, status reports and tracking of KPIs against benchmarks.
RESPONSIBILITIES:
- Drives day to day agency operations for activations and integrated campaigns, specific to Social Media.
- Work includes ownership of agency briefing, creative development, creative execution, stakeholder approvals, reporting, and burn rate for agency.
- Fosters cross line of business relationships including Mobile (IM), Home Appliance (HA) and Consumer Electronics (HE), Display, Retail, etc. to achieve Social Media goals and objectives
- Management of cross-category content planning for Key Drive Periods, Cultural Moments, and always-on content
- Driving planning and strategy for approval by key stakeholders; business leads and leadership
- Ensures agency partners are on-track and aligned with key priorities and initiatives, as defined by leadership
- Leads Social Media POV in cross-functional marketing teams
- Delivers creative tactical response for integrated marketing briefs in relation to social
- Owns communication with Social Media Platforms on behalf of the Brand. Tracks and understands innovation and best practices per platform
- Leads Brand response and stakeholder alignment for moments of crisis; how and if the Brand responds. Ensures clear POV is provided for working level alignment across business leads, and leadership
- Manages legal reviews for key contracts. This work includes tracking of changes and working with Risk on any new scope for agencies, talent or partners
- Continues collaboration with internal teams by owning brief development for Social activations to support priority initiatives (e.g. Key Drive Periods, Cultural Moments, etc.).
- Manages budget and approval process for activity including agency support
EXPERIENCE:
- A Bachelor’s Degree in Business or marketing from an accredited college or university
- 5-7 years’ experience in brand product marketing or marketing/communications
- Refined project management and organizational skills with an ability to translate broad business requirements into actionable project plans
- A natural sense of culture, community and consumer passions
- Understanding of key cross-functional marketing fundamentals including media, experiential, digital, social, PR, product/brand management and channel marketing
- Proven relationship-building skills with developing and maintaining excellent working relationships with all appropriate levels within teams, business units and large organizations, both inside and outside the company
- Passion for creating great consumer experiences, and for solving complex problems
- Ability to work independently, quickly, and thoroughly to prioritize and complete tasks under multiple deadlines while guiding others to do the same
Job Requirements:
- Work with social media channels consistent with social media strategy
- Creating content for social media
- Create engaging social media campaigns
- Benchmarking for social media campaigns
- Direct the social media staff in development and implementation of social media strategies across social media platforms
- Create new social media marketing strategies/campaigns
- Generating new social media followers
- Feel of social media channels
- Maintain new social media accounts
- Adding key social media accounts
- Manage corporate social media accounts
- Amplify brand awareness through social media
- Inform paid social media efforts
- Create other social media promotions
- Oversee social media content and management
- Utilizing various social media tools
- Integrate social media within programs
- Execute targeted campaigns over social media
- Manage the social media staff
- Posting of social media activities