Are you a storyteller who lives in the intersection of health and fitness and social media?
Do you love curating, creating, and amplifying content that inspires people to act, connect with each other in positive ways, and engage with the world around them?
Do you love to stay up to date on industry trends, the latest social platforms, and curious to tap into new ways to connect with our ever-changing community?
If so, the new Social Media Manager at West Coast Fitness is the role for you.
We are looking for a creative, hands-on, and strategic Social Media Manager to join our growing Marketing Team at West Coast Fitness.
As the head of all social media, you will be creating and curating content for multiple Orangetheory Fitness regional and specific studio accounts across key social networks.
The Social Media Manager will “own” one of the most important marketing and communication channels in our company.
This role requires a high level of creativity, attention to detail, and ability to inspire our internal teams, our members, and our potential customers.
This standout colleague is a social media marketing expert looking to take our social media content, campaigns, and systems to the next level.
We want you and the content you and our team will create to be better than every other agency or in house social media marketer across the entire Orangetheory network of studios and across the boutique fitness space more widely.
This role will report directly to the SVP of Marketing and will be a part of a “flat” organized marketing team structure where all team members wear multiple hats from time to time.
The position will be based in our Brentwood HQ but requires being out in the field in our studios often as well as travel to studios outside of Los Angeles from time to time.
Core Responsibilities
Lead the development and execution of all organic social media strategy and content across all our Orangetheory studios
Your main job will be to create, curate, engage and lead
Create: Create, schedule, and post amazing content across multiple social media accounts and channels that inspires, educates, and connects our community
Curate: Effectively work with our studio teams, coaches, and Orangetheory social media brand teams to curate the best local and user generated content to feature in our social media channels
Engage: Create content that engages our audience and then engage and respond to them when appropriate on our channels and across social media
Lead: Inspire our studio teams to create content while providing examples and encouragement.
You will also lead the selection of our social media tools and platforms and build out a small content focused regional social media ambassador team.
Work with SVP of Marketing, Orangetheory Brand marketing teams, and local and regional studio leadership to own the social media campaign calendar across multiple regions that is aligned with our overall marketing communication calendar and brand and company plans.
Develop compelling copy, images, video, and most importantly stories and ensure all content is aligned with brand guidelines and messaging
Oversee and support growth objectives by maintaining a high level of community engagement on all core social media channels including but not limited to Facebook, Instagram, TikTok, and LinkedIn.
Remain up-to-date on social trends and marketing strategies on rising platforms such as Discord, Reels, Twitch, Reddit and more.
Work closely with paid social media channel owners for organic/paid optimization
Analyze performance, identify trends and insights, and report on what is working and what is not working in social media for our community.
Track content performance and report monthly and as needed on performance and insights applicable to our social strategy and community
Build and maintain relationships with partners, influencers, media, and other brands to create social media campaigns that drive marketing and business goals.
Act as a critical thought partner to the SVP of Marketing and other senior leaders across the organization.
We want you to be “the smartest person in the room” when it comes to social media and what is happening on our community but be able to break down the details for the team.
Conduct frequent analysis of competitor programs and emerging trends informing our marketing strategies.
Skills and Qualifications
You have a passion and track record for customer-centric and community centric social media marketing in the health and fitness industry who believes in the important role of storytelling.
Passion for health and fitness and how it can make a positive impact in people’s lives.
4+ years hands on content creation experience across core social media platforms of Instagram, Facebook, TikTok and LinkedIn.
Familiar with Twitter, Reddit, Discord, Snapchat, Pinterest and others but they are not core channels for us.
2+ years managing at least 5 different social media accounts at the same time ideally in a multi-location or multi-brand capacity.
Deep knowledge of social media channels, trends, social media KPIS and culture of existing and emerging platforms.
Avid user of social media channels and solid understanding of current feature set plus an appetite for being the first to new product features.
Strong creative instinct with ability to write excellent social media copy plus an eye for aesthetics and branding.
Adobe Suite, Lightroom, various Instagram filter tools knowledge to create high quality photo/video capabilities are a major plus.
Next level attention to detail, planning, and organization
Able to work nights and weekends, as needed.
Effective and experienced communication and collaboration skills with colleagues in and outside the marketing team
Demonstrate an ability to work independently, think critically, and execute well in a fast-paced environment
West Coast Fitness, LLC (“WCF”) is one of the largest franchise owners of Orangetheory Fitness studios.
Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching, and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories.
Orangetheory has 1,400 studios in all 50 U.S.
states and 23 countries and was ranked #60 in Inc.
magazine’s Fastest Growing Private Companies list and #9 on Entrepreneur’s 2020 Fastest Growing Franchise list.
WCF owns and operates 48+ Orangetheory studios in California and Ohio, with opportunity to open additional studios in those and potentially other markets.
WCF has a strong and experienced leadership team who focus on “The 3C’s of Communication, Clarity and Collaboration.” WCF is a well-capitalized Orangetheory platform with a strong team, and an exceptional culture.
Job Type: Full-time
Pay: $70,000.00
– $85,000.00 per year
Benefits:
401(k)
Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance
Schedule:
8 hour shift
Day shift
Monday to Friday
Weekend availability
Supplemental Pay:
Bonus pay
Application Question(s):
Do you have experience managing multiple Social Media channels/accounts?
Which Social Media platforms have you used in your previous work experience?
What social media management platforms are you most familiar with?
Education:
Bachelor’s (Required)
Experience:
Marketing: 3 years (Required)
Social media management: 2 years (Required)
Work Location: One location