Job Title: Senior Marketing Manager B2B Demand Generation
Location: Fully Remote
Duration: Direct Hire
Our Client, a global leader of digital cloud fax technology, is looking for the next Senior Marketing Manager
– B2B Demand Generation to join their team!
This person will be responsible for conceptualizing, executing, and continually improving end-to-end lifecycle marketing campaigns, with a particular emphasis on increasing engagement.
Responsibilities:
The role will support our B2B marketing efforts by implementing demand generation strategies to support solutions including natural language processing/artificial intelligence tools, electronic signature products, digital fax services, as well as launch new products as they are developed.
Work with a team of marketers, designers, product and industry experts.
Qualifications:
BA/BS degree or equivalent working experience in demand generation marketing.
Minimum of 8 years of experience creating demand gen marketing programs for SaaS products.
Ability to write compelling, on-message copy across emails, ads, and landing pages.
Understanding the buying funnel and appropriate messages and content for each stage.
Strong interpersonal, presentation, and communication skills.
Energetic with a strong ability to build trust with sales, products, services, customers, and executive management.
Genuine desire to continuously learn, adapt and teach others.
Ability to embrace change and dynamically pivot work streams to meet changing requirements.
Action-oriented with great follow-through on commitments.
Experience with Marketing Automation Platforms.
Salesforce and Pardot experience is a plus
IND123