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Senior Manager, Paid Acquisition

Gympass

This is a Full-time position in Los Angeles, CA posted January 10, 2022.

GET TO KNOW US

We simplify wellness so you can find everything in one place.

Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership.

Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world.

At Gympass, you not only have the opportunity to build a career in a fast-paced global environment
– but you'll make wellbeing universal, so everyone can be happy and healthy.

WHAT MAKES A GYMPASSER?

We are passionate about our mission!

Whatever your job title is, here you can make a global impact and change people’s lives.

At Gympass, we collaborate, set high achievable goal expectations, and focus on the end result.

It's a challenging, evolving environment that allows you to learn and grow.

You will face a disruptive and emerging business model that will push you in several areas, with no boundaries for creation and collaboration.

THE OPPORTUNITY

We are hiring a Senior Manager, Paid Acquisition to join our marketing team in the US!

Our offices are in NYC, Houston, and Los Angeles.

This person can work from any office or remotely based in New York, New Jersey, Connecticut, Massachusetts, Pennsylvania, North Carolina, Texas, Utah, California, or Washington.

YOUR IMPACT
Manage a talented team of other paid-specialists and 3rd parties such as performance agencies
Be a superstar in charge of increasing the website traffic generating new sales qualified leads.

You will work closely with the sales teams to ensure marketing activity and sales goals are aligned.

Run marketing campaigns and other growth initiatives end-to-end: you will design experiments , develop campaign strategy , and drive execution of the campaign through to completion.

Grow new leads, including marketing-qualified leads and sales qualified leads by converting site traffic through calls-to-action, landing pages, and lead generation content.

Control the B2B paid-acquisition budget having the cost per lead as one of the main drivers
Manage Paid advertising through search and social channels, run growth experiments: monitor, analyze and report KPIs, continuously testing and optimizing channels, audiences, bidding strategies, visual creative, and copy to maximize immediate and long-term ROI.

Think strategically, analytically, and creatively about new ways to reach B2B customers and increase relevance of our communication, investigating, testing and tracking new channels using paid solutions.

Have fun as part of a multidisciplinary collaborative team of people who live our core values.

WHO YOU ARE
6+ years of hands-on digital experience driving B2B acquisition with campaigns across Growth Experiments, CRM, Paid Social and Search.

Be an excellent communicator and creative thinker, with an ability to use data to drive all decisions and finish all tests
Experience in building a comprehensive Digital Marketing strategy from scratch , applying strategies of non traditional creative solutions , funnel optimization and growth
Proven success managing Online Marketing and CPC, CPA, and CPM cost models on Google, Facebook, Instagram, Linkedin + a organic acquisition, including SEO.

Strong analytical skills for robust data driven decision making with experience in distilling volumes of data into simple KPIs and tracking, telling stories using data.

Good writing and verbal communication skills (including presentation skills).

Strong sense of ownership and determination to get things done and hands-on mindset.

Passion for changes and flexibility to adapt yourself easily to new scenarios.

Bonus skills: Hubspot Inbound Marketing Certification or equivalent experience (Marketo, Eloqua etc), Google Analytics, Adwords Certified
WHAT WE OFFER YOU

We're a wellness company that is committed to the health and wellbeing of our employees.

Our benefits include:

WELLNESS: health, dental, vision, and life insurance

FLEXIBLE WORK: Choose when and where you work.

For most, this will be a hybrid office/remote structure but can vary depending on the needs of the role and employee preferences.

We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

GYMPASS DISCOUNT: We believe in our mission and encourage our employees and their families to find their passion too.

Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more.

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge.

Employees receive a minimum of five weeks paid leave per year in addition to annual holidays (including an extra holiday on your birthday!)

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family.

100% paid parental leave of 12 weeks to all new parents, of both biological and adopted children, regardless of gender and parent's relationship with the co-parent

CAREER GROWTH: