Job Title: Senior Digital Marketing Manager
Location: Fully Remote
Duration: Direct Hire
Summary:
Our Client, a global leader of digital cloud fax technology, is looking for the next Senior Digital Marketing Manager to join their team!
This person will help build and manage Paid Search/SEM, SEO, ABM, and digital campaigns providing insights, optimization, and reporting.
Responsibilities:
Optimization: Monitor, analyze and tune campaigns to maximize conversions and lead quality with an intimate knowledge of KPIs such as CPL, CPA, LTV, CAC.
Demand Generation: Manage multi-million dollar B2B digital campaign budget for multiple brands across channels (SEM, SEO, ABM, Affiliate, Display, etc.)
Data-Driven: Report, analyze, forecast, and track digital campaign effectiveness metrics and overall ROI to internal stakeholders.
Monitor, analyze, and tune campaigns to maximize conversion and lead quality.
Intimate KPIs such as CPL, CPA, LTV, CAC, PPC retention curves, etc.
Pipeline Growth: Extensive experience driving digital campaigns for audience acquisition/retention within key industry verticals.
Hands-on experience with CRM, CMS, and Marketing Automation tools
– namely Salesforce, Sitefinity or WordPress, and Pardot.
A/B testing with ad copy, landing pages, bidding strategies, negative keywords, and other appropriate methods.
Qualifications:
5+ years of experience managing successful digital campaigns including SEM, SEO, ABM, B2B social and display marketing implementation and optimization.
Experience with tools such as Salesforce, Pardot, Kenshoo, SA360, Google Analytics, Commission Junction, Apple Search Ads, etc.
Excel and Google Sheets.
Google Ads Certification is a plus.
Comfortable defining process through ambiguity; able to pivot to emerging business needs.
Experience working in Healthcare markets is a plus
IND123