Company Description
YouGov is an international data and analytics company that collects consumer opinion and behavioral data across the globe every day.
Our mission is to supply a continuous stream of accurate data and insight into what the world thinks so that companies, governments and institutions can better serve the people and communities that sustain them.
We have the best data and the best tools. We continuously challenge conventional approaches to research, and we disrupt our industry to ensure that our clients always get the best solutions.
We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We trust each other and bring these values into everything that we do.
Each day, our highly engaged proprietary global panel of over 8 million people provides us with thousands of data points on consumer opinions, attitudes and behaviour. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.
With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East and Asia Pacific, YouGov has one of the worlds largest research networks.
Job Description
This position will join a team of highly motivated Sales Directors who are in charge of identifying, qualifying and closing new business opportunities within assigned industry sectors to achieve ambitious growth and sales goals in fiscal year 22 and beyond. This person must be adept at selling annual subscriptions to syndicated analytics tools and be capable of aligning these products to meet the marketing objectives of B2B/B2C organizations of all shapes and sizes. The ideal type of person will be self-motivated and willing to work in a sales organization that values teamwork and prioritizes putting together solutions that most efficiently meet the needs of our clients.
Key skills that will be essential to the success of this role include (but are not limited to):
- The ability to hold in depth discovery calls and accurately qualify potential prospects
- The ability to create strategic outreach plans to connect with and acquire new business partners who are not already working with YouGov
- The ability to quickly synthesize data and align a potential clients needs with YouGov products/services
- A thorough understanding of what information is important to marketers and how marketing decisions can be made leveraging data and analytics.
- A history of working with, selling or procuring data for use in a marketing setting is of great value to this role
- The ability to draw on previous case studies, anecdotes and personal examples where data has been used to drive decision making in marketing
- An established history and understanding of using CRM to organize daily sales activity, sales pipeline projections and analyze personal sales performance
This role will require applicants to have familiarity with complex sales cycles that fuse together first-in-class software solutions, research methodologies and in-depth consumer insights.
Qualifications
- 5+ years of experience in consumer research sales
- Syndicated and custom consumer research knowledge
- Willingness to travel (when permissible)
- Successful sales career selling subscription services
- Strong communicator and rapport builder, well-versed in active listening and a curiosity to find out the root behind consumer behaviors.
Additional Information
All your information will be kept confidential according to EEO guidelines.