Job Title: Digital Marketing Manager Location: G&B/GGET HQ, G&B/GGET Retail Locations, other company locationsClassification: Salaried, OT ExemptReports to: VP of DigitalAbout the CompanyGo Get Em Tiger is a growing, community focused LA based coffee retail and roasting company with ten cafes and a nascent DTC coffee subscription service. Our mission is to inspire human connection and build belonging.We are as fanatical about supporting the communities we serve as we are about excellent quality and hospitality, and our aim is to build the most human centered hospitality company in the World.About the JobThe Digital Marketing Manager at Go Get Em Tiger is responsible for managing all owned marketing channels, digital growth tools, marketing communication platforms, and agencies directing traffic and revenue to our website and shops. They will work closely with our retail and e-commerce teams to ensure that we are driving traffic to our channels, with a focus on the products and initiatives most important to the brand. Success in this role requires a growth mindset, comfort with new and evolving software products, curiosity for digital marketing tactics, and an obsession for our customers’ needs and experience.The right person for the job loves to build creative, exciting campaigns, then eagerly pours over customer behavior and revenue data to drive new insights and optimize their work. They love coffee, food, and community-building, and they are constantly thinking of compelling ways to deliver value to the customer while working to deliver company goals.Key ResponsibilitiesWork with the VP of Digital on the development of a strategic Digital Marketing plan, then execute it.Leverage site data and analytics to develop customer segmentation and insights, optimize the overall web experience, consistently analyze, measure, and provide actionable plans to achieve business goals.Oversee the optimization of marketing automation platforms with a specific focus on Email, SMS, Content, and social media marketing.Manage and deploy content for all email, SMS, blog, social messaging in collaboration with the brand copywriter, content and social agencies, the product and coffee team, and the CEO.Work with the digital and technology teams to develop new digital marketing tools and programs, defining products and features needed to reach customer and revenue goals.Work with the E-Commerce General Manager to manage the website user experience and journey, including site navigation, content development, checkout funnel, and promotional campaigns.Work with the Retail team to highlight activations, events, new product drops, and promotional activity.Collaborate on integrated campaigns that will deliver an increase in conversion rates and overall order size across channels.Continuously drive revenue growth by applying a clear understanding of the brand, customer, and industry trends to our online partner sites, merchandising, content, and business strategiesPlay a key role in our go-to-market strategy and maintain a close relationship with the Brand and Product teams, to support the launch of new products, and improvements on existing products. Work closely with the technology team to optimize system integration, increase conversion rates, improve customer experience, and implement new software productsImplement new processes, products, or software across the organizationWork across teams to collect cross-functional team goals to build in an informed wayLead retrospectives and optimize digital products, campaigns, and initiatives.About YouWe get excited about candidates with the following qualities…Strategic and analytical thinker with exceptional execution and problem-solving capabilities; Player-coach mentality with the ability to build the strategy and plan, but also executeStrong understanding of E-commerce specific business practices and consumer behavior, vendor management and project managementStrong communication skills with ability to interact, influence and align with all levels of the organization, both internal and externalExperience implementing retail marketing initiativesProven track record of leveraging data analytics to deliver insightsExperience implementing processes & software productsExcellent team collaborator, communicator, and writerHighly empathetic, purpose-driven, and love building relationships and communityExpertise in excel and google sheetsExperience in customer-facing businesses, including Consumer Products, Direct to Consumer or RetailA love of customer service, coffee, food, and hospitalityExperiential PrerequisitesBachelor’s degree, preferably in Business, Marketing, Communications or related subject required5+ years of experience in Digital MarketingHands-on experience with a variety of SaaS digital marketing, e-commerce and analytics tools such as ESPs, Google Analytics, email management systems, content management software, etc.Comfort with HTML for minor coding a plusA proven track record for managing and reporting on digital growth tacticsExperience managing and assessing agency partnersSubject matter expertise in marketing automation, segmentation, website CRO, and campaign personalization–We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which we have facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.