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Regional Field Marketing Manager

Renaissance

This is a Full-time position in Los Angeles, CA posted May 2, 2021.

When you join Renaissance®, you join a global leader in pre-K–12 education technology.

Renaissance’s solutions help educators analyze, customize, and plan personalized learning paths for students, allowing time for what matters—creating energizing learning experiences in the classroom.

Our fiercely passionate employees and educational partners have helped drive phenomenal student growth, with Renaissance solutions being used in over one-third of US schools and in more than 100 countries worldwide.

Every day, we are connected to our mission by exemplifying our values: trust each other, win together, strive for the best, own our actions, and grow and evolve.

Job Description

Are you excited by the idea of being an integral part of our Sales team and working closely with product marketing, events, funding and government affairs teams to generate new leads?

As a Regional Field Marketing Manager you will:
Support Regional Sales teams in developing and executing account-based or state-wide marketing plans that drive strategy and quota attainment goals and presenting product benefits to schools/districts and other special markets.

Be responsible for developing and leading field demand generation programs and campaigns to build new business opportunities, drive and nurture leads, and accelerate existing opportunities.

Support implementation, retention and renewal efforts as needed in conjunction with sales and customer success partners.

To achieve this you will:
Build a regional marketing strategy in alignment with sales goals and plans, along with interpreting state/local market education dynamics to address state requirements.

Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships.

Identify, develop, lead, and support regional initiatives including events, community campaigns, and email/digital programs to engage educators, administrators and parents, while driving regional quota objectives.

Regularly communicate state and local marketing programs and results (return on investment, critical metrics, etc) to sales, sales leadership, and marketing.

Travel with sales teams to attend events and customer meetings is required periodically throughout the year.

Qualifications
Bachelor’s degree (B.A.) or Master’s degree from four-year college or university PreK-12 education and/or education technology background preferred Five years related marketing experience and/or training, ideally in field marketing or Sales Enablement.

Proven experience carrying out marketing efforts, including planning, prioritizing and implementing strategy.

Digital Literacy
Familiar with all MS office applications Virtual meeting software proficiency familiarity Knowledge of Adobe Programs (Illustrator), Marketo and Workfront are not required but helpful
Bonus Points:
Great communicator both verbal and written, and can be effective in person, virtually or on the phone with sales, customers, and corporate marketing Highly organized and proficient and managing multiple projects at a time and works well in a rapidly evolving sales environment Metric driven and has the ability to draw insight from complex marketing data Ability to travel 30%+ of the time
Additional Information

All your information will be kept confidential according to EEO guidelines.

This job would pay in the range of $70,500-$96,900.

Tuition & Professional Development Reimbursement Parental Leave – 20 weeks total, 14 weeks paid Vacation Time Off 12 Holidays and 2 Volunteer Days Wellness Incentives
At Renaissance our mission is: “To accelerate learning for all children and adults of all ability levels and ethnic and social backgrounds, worldwide.” Inherent in a mission that strives to serve “all children and adults” who represent “all ability levels…and backgrounds,” is the need to recognize the importance of Diversity, Equity, and Inclusion (DEI).

Frequently cited statistics show that women and underrepresented minorities will only apply to roles if they feel they meet all of the qualifications.

At Renaissance, we encourage you to break through that statistic.

Roles evolve over time, especially with innovation, and you may be just the person we need into the future.

NO ONE ever meets 100% of the qualifications.

We hope you’re open to learning new skills in order to grow with us. We are also committed to ensuring individuals with disabilities are provided reasonable accommodations to participate in the job application or interview.

Please reach out to us if you need to request accommodations. Make our team, your team!