Yahoo Mail is the ultimate consumer inbox with over 220 million users. It’s the best way to accessyour email and stay organized from a computer, phone or tablet. With its beautiful design andlightning fast speed, Yahoo Mail makes reading, organizing, and sending emails easier than ever.About Yahoo MailWith over 200M monthly active users across 40 countries and 70 languages, Yahoo Mail continues to be one of the largest and most recognizable email services in the world. Delivering over 4.5B emails daily, and with a consistently top-rated mobile app (4.7 rating in the App Store and a 4.5 in Google Play), Yahoo Mail is a critical pillar in the company’s long-term growth strategy.What we’re looking forThis role requires a savvy marketer comfortable turning qualitative and quantitative insights into the marketing strategies and tactics that deliver on critical business metrics. This person will bring together the right marketing, product, and creative expertise to craft, execute and optimize each product marketing launch. We are a growth-oriented organization with a heavy focus on conducting and analyzing experiments in order to iterate and apply them in a consistent and fast-paced loop. If you like to make data-based decisions and flex your creativity in a forward-thinking environment, then we’d like to talk to you.Role & ResponsibilitiesThe Yahoo Mail Product Marketing Manager is responsible for developing and executing marketing strategies and tactics to drive adoption and usage of Yahoo Mail across mobile apps, mobile web and desktop. This highly cross-functional role partners closely with the product, research and marketing teams to understand user needs, competitor offerings, and industry trends to inform the product roadmap, positioning, and audience growth strategies.Specific responsibilities include:Partner with cross-functional stakeholders to execute against the acquisition, engagement, and retention goals for Yahoo Mail across available marketing channels including product onboarding, CRM, social, mobile networks, SEM, and Yahoo NetworkBe a subject matter expert about Communication apps including subscriptions and in-app purchases, competition, and industry trends; become a trusted advisor to Product ManagementTrack, test, and optimize the user funnel to ensure key performance metrics and to continuously improve best practices; be proficient in ASO testingAnalyze user needs and identify/prioritize the problems, pain points, and pleasure points (via analytics, behaviors, blogs, ratings/reviews, feedback, surveys, etc.).Ensure consistent usage of Yahoo Mail positioning and messaging in all assets working with internal and external agencies to develop compelling creative briefs and produce differentiated assetsPlan research necessary to understand customer needs and new opportunitiesQualificationsMinimum 5 years of consumer marketing experienceConsistent track record of executing marketing programs that drove acquisition, retention, and engagement with proven results.Proven track record of experimentation leveraging data insights to drive growthProblem solving skills and the ability to apply analytical thought in evaluating issues.Comfortable delivering results to senior-level executives within the company.Proven success in a fast-paced, matrixed work environment, as well as the ability to thrive in a dynamic, rapidly changing, and highly competitive industryGreat teammate with outstanding interpersonal skills and ability to exert influence.Outstanding written and oral communication skills.Someone who enjoys a hands-on role but can also see the big picture and connect the dots.Excellent organizational skills, attention to detail, and ability to effectively lead multiple projects simultaneously.Someone who knows the importance of maintaining a fun, collaborative working environment.4 year college degree requiredAbout YahooYahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.Currently work for Yahoo? Please apply on our internal career site.This employer is a corporate member ofmyGwork – LGBTQ+ professionals, the business community for LGBTQ+ professionals,students, inclusive employers & anyone who believes in workplace equality.