WHO WE ARE LOOKING FORWe’re looking for a strategic problem solver, who is passionate about the intersection of technology and sport!
As the Product Marketing Manager you will play a meaningful role in developing the strategy & marketing tactics to increase audiences engagement & bring new users to Nike’s activity platforms
– NTC & NRC.
Past experience working with digital product is important to succeed in this role.WHAT YOU WILL WORK ONAs part of this team, you’ll be responsible for developing activity based programming driving increased engagement and retention of Nike’s most influential & discerning consumers (f.ex virtual workouts, audio-guided run experiences, running challenges etc).The everyday responsibilities will include programming strategy, consumer journey design & creative briefs.
Additionally, you will drive the test agenda in order to optimize the user experience across platforms.To ensure we deliver a holistic experience across all consumer touchpoints, you will partner with the Stores & Live Experiences team in concepting & designing industry-leading online-to-offline activations & events.WHO YOU WILL WORK WITHYou will be a key contributor to Nike Consumer Direct strategy, reporting to the Director of Digital Marketing.
You will partner closely with Brand Managers, Creative Directors & Measurement team.
You will also partner with our Integrated Media partners driving new users into the App ecosystem.WHAT YOU BRING 5+ years of product marketing or product management experience Previous experience executing a go to market strategy for an app / digital product Experience working with creative teams on digital platforms Natural curiosity with awareness and passion for digital platforms, consumer trends Outstanding leadership skills to influence functional teams and large cross-functional projects Excellent oral and written communication skills Interest in sport
– no matter if you’re a seasoned athlete or just starting out