At Carbon Health, we believe in the power of health, of medicine, and of technology.
We’ve built a diverse and passionate team of employees who are all driven to learn from one another and reach Carbon Health’s mission of bringing high-quality healthcare to everyone.
• Ranked on Inc.
5000s list as the 2nd-fastest-growing private company in the U.S.
in 2021
• Recognized as a LinkedIn Top 50 Startup in 2020
• More than 90 clinics in 14 states and growing with a goal to reach 1,500 clinics nationwide by 2025
COVID Vaccination Requirement for Candidates Seeking Employment: Carbon Health, as both a healthcare provider and a federal contractor, is subject to certain laws, regulations and orders requiring its workforce to be fully vaccinated against COVID-19 and its variants. Carbon Health has therefore implemented a requirement that all employees be fully vaccinated. Candidates seeking employment with Carbon Health will be required to: (1) be fully vaccinated against COVID-19 and its variants by their start date unless a medical or religious exemption has been approved and a reasonable accommodation has been granted; and (2) submit proof of vaccination prior to their start date. The preceding is a condition of employment with Carbon Health.
The Job At A Glance
We’re looking for an experienced Product Marketing Manager who is passionate about guiding the design of new care models and innovating the future of healthcare.
In this role, you’ll represent the “patient voice” in the design and execution of new healthcare products and programs at Carbon Health.
You’ll work cross-functionally with Program Development, Clinical Operations, Product, Finance, and other Marketing functions to validate, launch and grow high-impact health programs for patients.
This role works with internal and external stakeholders to shape new offerings, and drive positioning, messaging, GTM, and adoption for these programs to advance our vision of accessible, affordable, comprehensive healthcare for all.
What Youll Do
• Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage.
• Be the voice of the patient and partner with Program Development, Product, Design, and Clinical Operations to influence service design and product roadmap.
• Lead the go-to-market plan and ongoing marketing strategy for priority healthcare programs
• Develop product positioning, value propositions, and messaging to be used in product development and marketing campaigns.
Assess competitive offerings and promote ongoing differentiation
• Develop data-driven, patient-led, and integrated demand generation, lifecycle marketing and cross-sell strategies to promote product growth and retention
• Ensure product releases are launched with appropriate localization and messaging for each U.S.
geographic region
• Be the liaison between Program Development, Product and patient and provider-facing teams to gather feedback and collaborate on local marketing opportunities and partnerships
About You
• Bachelor’s degree with a minimum of 5-7 years of related, practical experience in product marketing, growth marketing, brand marketing, or marketing operations. Masters degree a plus
• Systems thinker with an orientation towards asking the right questions and getting things done
• Passion and curiosity in representing the underrepresented
• Experience driving work forward independently
• Experience in healthcare and/or retail a plus
Perks
• Forward-thinking, transparent, and inclusive company culture
• Competitive salary, generous paid time off, learning time off and paid holidays
• Comprehensive benefits package including medical, dental & vision Insurance with 100% of monthly premium covered for employees & 80% for dependents
• 401k with employer match, FSA, HSA, and dependent care options
• Employee referral bonus program, employee resource groups, and professional development through Udemy Business
Carbon Health is a leading national healthcare provider with a mission to make high-quality healthcare accessible to everyone.
We offer primary and urgent care to nearly two-thirds of the U.S.
Leveraging our unique technology platform, we provide patients with omnichannel care, designed to meet them where they are by delivering care across a variety of access points, including in-person clinics, virtual care and remote patient monitoring (RPM).
Carbon Health also focuses on value-based care and other value-add services to employers, health plans, health systems and other ecosystem partners.
We recognize that the key to success lies in valuing the minds, experiences and perspectives of people from all walks of life.
Carbon Health is proud to value diversity and be an equal opportunity employer.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with arrest and conviction records.