Skylight is a technology startup based out of Los Angeles and San Francisco. Our mission is to connect loved ones by creating the world’s simplest products and services that improve family life. We make consumer products, like Skylight Frame and Skylight Calendar, that are loved by millions of people across the globe. Our founders are former venture capitalists and serial entrepreneurs, who have scaled this business to $100M+ in annual revenue while being completely bootstrapped. We think often about the thousands of smiles we are able to put on our customers’ faces each day, and it fills our hearts with purpose. That’s why we have been working hard to expand our team and invent, so that we can continue to bring the magic of Skylight to millions of loved ones throughout the world.
The Paid Marketing Manager will be responsible for leading the strategy and execution of integrated paid media campaigns across multiple channels in support of Skylight’s marketing initiatives. In partnership with internal teams and partner agencies, this role will be responsible for managing all paid digital channels including, but not limited to, Meta channels and Google Search. This role will report into the Director of Performance Marketing. We are looking for someone who is analytical and data-obsessed with a positive, entrepreneurial spirit.
Responsibilities:
Manage, build, and optimize paid media campaigns across paid social and search channels including Meta, Google Adwords and YouTube.
Test audience segmentation, creative, and data-driven campaign strategies to improve performance.
Manage and optimize budget allocation across paid media channels to maximize ROI.
Work with the creative team to develop ad copy and creative that resonates with audiences and drives towards acquisition goals.
Monitor and analyze campaign performance, identify trends, and provide insights to improve ROAS/CPAs and help us achieve our revenue goals.
Ability to communicate campaign performance effectively through clear and concise reporting.
Stay up-to-date with industry trends, new ad formats, and emerging technologies, and incorporate them into our paid media strategies.
Requirements
Qualifications:
Bachelor’s degree and 3-5 years experience in ecommerce and performance marketing at a brand, agency or similar.
Direct experience working in Meta and Google ad platforms required. Other paid search and social channel management is a plus.
Proven ability to achieve and exceed KPIs such as ROAS, CPA, CTR, CVR, etc.
Comfortable managing multiple campaigns and large budgets in a fast-paced environment.
Impeccable briefing skills, strong communication skills (written and verbal) and a proven track record of highly effective collaboration.
Highly strategic, entrepreneurial, and data driven.
Experience working with Shopify and Google Analytics.
Startup experience is a plus.
Benefits
At Skylight, we have three core principles that guide our work and help us manage the business day to day: autonomy, rigor, and care. These principles show up early and often and help guide the work we do and the way we work.
Our competitive compensation package includes:
Competitive Salary + Equity Package
401K matching
Wellness, learning, and home-office budgets
Health, Dental & Vision Medical Plans
Tremendous autonomy to set the direction of your work
Unlimited PTO
Company holidays on the first Friday of every month
Equal Opportunity Employer
Skylight is committed to building a diverse and inclusive team. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state, or local laws. If you’re the best person for the job, we want you on board!
Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories in a manner consistent with the requirements of this law.