Title: Media and Retail Marketing Manager Location: Auburn Hills, Michigan Travel: 0-20% Job Description: Alfieri, Ettore, Ernesto and Bindo: four brothers united by their unrelenting passion for cars and engines.
Since then, Maserati has played a consistently important role in the history of sports car culture and its development.
Over a century of activity has brought with it glorious achievements, both on the road and the track, as well as more challenging times, which have helped forge the company’s character and personality.
Maserati is now a global brand operating in over 70 markets.
Unlike any other manufacturer, Maserati has succeeded in instilling within its cars both heritage and innovation, past and future, memory and vision.
Its heart may be rooted in its Italian heritage, but its eyes are firmly focused on the future.
If you are looking for a career with an Italian icon, offering elegance, style and sporting performance with a long and glorious heritage, Maserati North America has the career opportunity for you.
The Media and Retail Marketing Manager plays a key role within our Marketing organization by leading and managing the following: Tier 1 Media Marketing (US & Canada) Website Management (MaseratiUSA.com & Maserati.ca), including, but not limited to: Planning, Strategy, and updates, Search Engine Optimization Improvement tactics, Performance Measurement (Adobe Analytics), Adobe Experience Management Platform knowledge, Managing the Digital Agency of Record, American Disabilities Act compliance Media Strategy & Management, including but not limited to: Strategy development at agency level, Creative Review, Data Management Platform knowledge, Development of new ideas for lead generation, Performance Measurement, Budgeting Legal responsibilities, including but not limited to: Development and execution of Disclaimers (for digital advertising and website offers and legal notices), Managing Vendor Contracts, Involvement in legal processes/issues such as: General Data Regulation Protection, California Consumer Privacy Act, Maserati Commercial Policy Agreements, Data Share Agreement Finance responsibilities, including but not limited to: Managing budgets, spending approvals and vendor payments Analytics responsibilities including, Management of Demand Dashboard, Adobe for website, and Media Tier 1 Digital / Omni-Channel Oversee the development, optimization, and performance of Tier I Website, Mobile, Omni-Channel Experience & Customer Journey Support the regional lead for the global omni-channel project (Online To Offline) to improve the customer journey and lead gen/conversion experience Lead creation of synergies with Retail Marketing between Tier I and Tier II brand experience Tier 3 Retail Marketing Dealer Advertising Association set-up & management of group website, media plans, creative and budgeting Management of Website Programs including adds for products & services to drive traffic (Digital Advertising programs, Chat, trade-in tools, etc.) Creation and Maintenance of Retail Marketing Programs Basic Qualifications Bachelor’s degree in Marketing or related field 10 years of marketing/media experience.
Preferred agency experience, with an emphasis on effective management and team building skills Strong background in marketing/media planning including fluent understanding of current martech/adtech capabilities; as well as digital/social/programmatic media and buying Strong passion for and knowledge of technology, emerging media and attribution analytics Excellent presentation and deck writing skills Exceptional team player / thought leader with the credibility and integrity to earn client and internal team confidence quickly Automotive and agency experience preferred Preferred Qualifications Master’s Business Administration Previous experience leading a team with direct reports Successful track record of experience delivering cross functional marketing results within the exotic luxury automotive segment with deep experience in marketing media accomplishments.