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Supervisor, Digital Activation (Programmatic)

Hearts & Science

This is a Full-time position in Los Angeles, CA posted June 6, 2021.

Agency

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

The Team 

Hearts has taken a unique approach to digital media, merging the programmatic and traditional media buying into streamlined planning process. Digital Planning, Optimization, Partnerships, and Business Intelligence are the groups that constitute the larger team. Our goal is to continue to plan and manage audiences, holistic frequency control, maintain a clean supply chain, and deliver against both business needs and marketing KPI’s.  

The Role

As a Supervisor on our Digital Activation team, you will play a key role in developing plans and executing digital buys by ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job. 

?Core responsibilities include, but are not limited to the following:

  • Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
  • Overseeing and directing the day to day operations of the activation team
  • Effectively managing budget
  • Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
  • Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
  • Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
  • Direct billing and reconciliation process for programmatic
  • Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
  • Providing expert consultation to vendors, internal teams, and clients

Desired Qualifications

  • Minimum 3 years of experience and expert knowledge of digital programmatic buying with hands-on experience using one or more of the following demand-side platforms (DSPs): DataXu, DBM, Appnexus, Adelphic, Adobe Ad Cloud (Tubemogul), Adobe Audience Manager DMP, or Amobee
  • Experience managing a small team and juggling multiple people and work priorities
  • Experience working with across several media channels is preferred and a curiosity in emerging media platforms
  • Experience with client-facing interaction
  • Experience working with large data sets and understanding of methodologies for evaluating data
  • Hands-on experience with data visualization tools, including Tableau
  • Ability to effectively manage costs while exceeding performance and viewability goals
  • Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams
  • Proven ability to work with and influence cross-functional teams
  • Strong knowledge of MS Excel and ability to coach others in shortcuts
  • Working knowledge of third-party verification tools, including DoubleVerify
  • Bachelor?s degree in a quantitative field (e.g., statistics or hard sciences preferred)

 

Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.