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Marketing Operations Manager

Sensor Tower

This is a Full-time position in Los Angeles, CA posted July 18, 2021.

Who We Are:Sensor Tower is the leading solution for mobile marketers, app developers, and industry analysts who demand superior competitive insights into the mobile market economy.We serve independent and Fortune 500 customers alike, spanning the mobile games, travel & hospitality, music, finance, and broadcast entertainment markets. Our suite of products consist of free, “SMB”, and Enterprise-tiered solutions including Store Intelligence, Usage Intelligence, Ad Intelligence, and App Intelligence.We are a privately held company headquartered in San Francisco and was a member of AngelPad’s startup incubator program in 2013. Our insights are cited by the world’s leading news and finance publications, including the Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg, CNBC, The Washington Post, and Reuters.SummaryThis role is crucial to Sensor Tower’s growth and will be a key contributor to key growth initiatives. You’ll be working closely in a cross-functional role with both Sales and Marketing to launch and streamline Marketing campaigns. You’ll focus on building a smooth running Marketing Automation engine to be in sync with Sales with the ultimate goal of driving leads, pipeline, and customer engagement. We are open to candidates being remote or on-site at our San Francisco Headquarters.Responsibilities:* Own our marketing stack with the express goal of helping to drive leads, pipeline, and engagement* Ensure our systems are set up so that we are collecting the right data in the right way at the right time* Utilize Marketo to build and execute marketing campaigns including campaign flows, email creation, developing dynamic content and complex nurture streams, landing page creation, form creation, webinars, lead scoring, and more* Refine integration between Salesforce and Marketo to ensure campaign tracking and proper ROI measuring for campaign analysis* Work closely with Marketing to run regular, scalable email and marketing campaigns* Identify marketing funnel improvement areas, and develop process/engagement solutions with the marketing and sales team* Own data (management and hygiene) including segmentation, data enrichment, and personalization for use in campaigns* Report on KPIs including test results, budget performance, and campaign successWhat We’re Looking For:* 5-8 years of relevant campaign management experience* 3+ years using Marketo including a solid understanding of its features, modules, and usage scenarios, Marketo Certified preferred* Must have hands-on experience with building email marketing campaigns, analyzing data, and creating reports* HTML, JavaScript, and/or CSS a plus* Familiarity with account-based marketing methodologies* Ability to oversee a dynamic, fast-moving campaign and provide mentorship and motivation to an awesome, talented, hard-working team* Background in analyzing, presenting, and building reports from ad platforms and translating them into spreadsheets and presentation decks, and synthesizing metrics into tactical recommendations* Proven track record of improving digital conversion rates through testing and campaign analytics feedback* Experience leveraging marketing technology (marketing automation, A/B testing, sales enablement, lead scoring, analytics)* Willing to work in a collaborative and results-oriented team environment* Motivation, drive and a self-starting attitude, and strong attention to detailWhy Join Sensor Tower?Our Background:We were named one of the 50 Tech Companies to Know in 2020 and Best Midsize Companies to Work For 2021 by BuiltIn.After seven years of building Sensor Tower off of $1MM (Seed, 2013), we’re excited to announce our $45MM growth investment. Read more about it here, in the words of our co-founders.We have a birds-eye view of the entire mobile app ecosystem, and we keep our teams constantly abreast of the latest mobile app trends, news, and best practices.Our Values:Sensor Tower’s Core Values: Customer-Focused, Innovative, Continuously Learning, Action-Oriented, Respectful, Data & Metrics-Driven.We grant options to all of our employees because we recognize that everybody plays an integral role in our success; thus all employees should be invested in Sensor Tower (both figuratively and literally).Our Benefits:We offer unlimited PTO, Health and Wellness stipends, flexible work hours, 401K, team trips (white water rafting, Hawaii, and weekend Tahoe mansion trips to name a few), and more.Our Covid-19 Specific benefits include: Stipend to set up your home office and/or gym, WiFi stipend, daily UberEats delivery stipend, and virtual team events.Sensor Tower is proud to be an equal opportunity workplace.We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.If you have a disability or special need that requires accommodation, please let us know.