Fender Musical Instruments Corporation (“FMIC”) is located in Hollywood, CA.
Our brand mission is to serve players at every stage with products and brand experiences that fuel the pursuit of musical expression.
Within Fender Marketing we are building a global community of active players, fans, followers, artists, and influencers across all of our physical and digital products and channels.
An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage.
A Fender is more than an instrument, it’s a cultural symbol that resonates globally.
We are currently searching for a Marketing Manager to join our global marketing team.
This role will manage all marketing activities for Fender’s global assortment of product lines as assigned.
The ideal candidate will lead the development and execution of the integrated marketing plans and marketing mix to grow the aforementioned businesses and their respective market share.
The ideal candidate will mix their obvious passion for guitar, music and culture, with their proven ability to lead a cross-functional marketing team to elevate & extend the brand with artists, influencers, players and retailers; create demand for multiple product launches and product lines; acts as owner of the customer journey and journey map; and drive the global growth and engagement of Fender brand communities across all relevant consumer touch-points.
About the Job:
Lead, develop & drive implementation of the Fender integrated marketing process for Fender product lines
Lead an on-going integrated marketing process to ensure timely delivery of all campaign assets and consumer activations and guide the development of innovative marketing strategies and tactics to enhance the brand across all marketing functions including Creative, PR, Social Media, Paid Media, CRM, Artist Marketing, Retail, Operations and Regions to more effectively reach, engage and inspire our target consumers.
Develop and deliver marketing briefs to internal/external creative teams, agency partners, and freelancers to inspire and guide creative development.
Partner with the Fender Product and Sales organizations to establish product line and innovation strategies to drive, develop, and manage an ongoing product marketing calendar across all product lines for existing, new, and beginner player segments.
Launch and QA new marketing campaigns through all necessary channels (email, SMS, push, etc.) in partnership with Fender’s in house CRM team
Collaborate with internal partners (including artist marketing, social media & creative teams) and external partners (including artist management, labels & publishers) to develop and execute both brand
– and artist-driven concepts that grow the Fender brand.
Serve as owner of customer journey, develop the journey map, and be the voice of the consumer and protector of the brand by developing consumer research/insights to ensure all marketing programs are targeted to drive the right brand strategy with the right consumer.
Support a seasonal & on-going GTM process across Product, Marketing, Sales & Operations, through ongoing communication, tool/asset development, and creation/delivery of presentations supporting key new product introductions.
Budgeting – Participate in the annual and quarterly budgeting process, set target spending parameters for assigned initiatives, help negotiate and maintain costs across functional departments, and track budget expenditures for planning & reporting purposes.
Reporting – Lead the on-going recapping and evaluation of initiative execution in order to show results, share learnings and inform future planning.
Prepare integrated marketing updates, status and monthly reports, and presentations for management and senior leadership team as needed.
Stakeholders –
– Maintain effective working relationships with internal partners across Marketing, Product, Sales, Operations and Finance, and external marketing agencies & resources as needed.
Market intelligence – be the expert on consumers/customers, how they buy and their buying criteria; be the expert on competition’s market positions and products.
What you need:
3-5 years of experience in integrated B2C brand marketing and initiatives, including marketing strategy, insights, marketing briefs, creative briefs, concept development and communications planning.
Proven track-record working in one or more of the following marketing disciplines: brand management, integrated marketing, lifecycle marketing, advertising, media, digital, social, brand comms., experiential / event marketing and retail / account marketing.
Excellent leadership and organizational skills
Analytical and creative thinking
Digitally-savvy.
Up to speed with digital marketing best-practices, including online/mobile, social media, paid-earned-owned marketing techniques insight generation, and top of funnel analytics.
Digitally-native.
Up to speed with how brands leverage digital apps, products, services, social / digital marketing tools to more effectively reach, engage and serve consumers at every stage.
Thought-leader and creative catalyst, able to identify and evangelize opportunities to enhance the consumer experience and strengthen the brand’s position.
Exceptional communication and interpersonal skills.
Consumer-first and customer-oriented approach to driving consumer-facing marketing development and supporting customer-facing sales & go to market process.
BS/BA or 5+ years in marketing and communications field.