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Licensing Director

Licensing Matters Global

This is a Full-time position in Los Angeles, CA posted July 19, 2021.

Company Description

It is an exciting time to be joining Licensing Matters Global (“LMG”).

The Company continues to add Fortune companies to its portfolio of brand licensing partners.

Currently, Harvard, Yale, European Space Agency, P&G China, KFC, Shell Brands International, Fruit-tella, Peugeot, and others all utilize LMG’s expertise to identify ways of leveraging their brand’s equity worldwide and deepening the connection with their consumers.

We have set a ferocious pace in winning contracts from some of the biggest corporate brands and are now entering a new phase where we need to reach out to a broader audience to promote the availability of the brands we are representing to secure additional licensees. 

Job Description

LMG is seeking a Director, Licensing to support our licensing programs with an emphasis on securing and managing licensing partnerships for our corporate brands.

This Los Angeles-based role will also be responsible for leading our entertainment licensing efforts.

The position will participate in developing and executing strategic licensing programs for new and existing clients.

Responsibilities include researching product categories, pitching prospects, negotiating deal terms/contracts, and financial reporting program results.

The position will be responsible for managing day-to-day tasks required to meet and exceed the client’s goals and objectives.

Prior licensing (ideally corporate and entertainment), sales, marketing, advertising, or brand strategy experience, along with a proven ability to create and sustain strong business relationships, is required.


Manage assigned brands through executive-level relationships with our licensing partners as well as all internal partners and contribute to revenue and EBITDA growth.

Assist with managing the licensing’s sales, marketing, and operations, including Licensee/Licensor acquisition.

Support development of business opportunities with licensors ranging from entertainment studios to corporate and digital brands.

Engage in due diligence seeking new licensees and new product categories.

Attend shows and markets as needed.

Assist in developing and implementing operational policies and procedures.

Collaborate on the development of licensing strategies.

Build and maintain relationships with key retailers, distributors, manufacturers, promotion/advertising houses as well as trade media.

Create and implement comprehensive long/short term business plans to meet and achieve monthly, quarterly, and annual sales and marketing targets.

Work alongside Maxx Marketing counterparts to develop creative/sales pitches and jointly with the finance and legal (including anti-piracy) to mitigate unacceptable legal and credit risks related to the selection of licensees.

Geographic responsibilities are not limited; however, as the Company grows, employee’s duties may be limited to North America.

Assist sister Maxx Group company, Maxx-Marketing, in developing their client base and directing manufacturing opportunities to it.

A high-powered sales/marketing orientated individual with highly developed brand management skills, coupled with excellent leadership and managerial skills.

Strong working knowledge of global licensing markets is required with 7+ years of relevant experience.

Hard goods experience and established contacts with licensees and retailers in DIY, consumer appliances, audio equipment.

The candidate should be able to communicate well with people at all levels.

The person should have an excellent business sense and be a strategic thinker with hands-on attributes.

He/she should possess a clear understanding of entertainment, sports, corporate & lifestyle properties as a marketing tool in the retail and promotions environment and their effective translation to tangible products and promotions.

Experience with automotive brands is a plus.

The ideal candidate will have an MBA degree with a background in business studies, marketing, or brand management.

Additional Information

All your information will be kept confidential according to EEO guidelines.