PR Account Director-IW Group Inc.
As our world evolves, more companies and organizations strive to achieve cultural relevancy. IW Group, Ad Age’s 2022 Multicultural Agency of the Year, is at the forefront of creating unique Asian, multicultural and cross-generational solutions for its clients. We have a dynamic team spread across our offices in Los Angeles, San Francisco, New York, as well as virtual locations and are always looking for talented, creative and fun people to join our team.
The PR Account Director will design and implement award-worthy multicultural and inclusive campaigns that impact the total market. They will drive ROI through mass market and multicultural media outreach, social media/influencer engagement and events. This role will require the candidate to have specialized expertise in the African American and/or Hispanic consumer markets as well as experience with general consumer markets.
Success Factors:
The following factors include sample attributes of a successful IW Group employee:
- Passion for work and IW Group service offerings
- Work well as part of a team, with a range of people
- Cultural awareness, acuity and sensitivity
Duties/Responsibilities:
Public relations/Influencer engagement/Community outreach:
- Design, lead, and implement PR, influencer engagement and community outreach strategies targeting multicultural and diverse audiences (including but not limited to African American, Hispanic, AAPI and LGBTQ+) on behalf of a major US financial institution
- Draft press releases, media statements, speeches and other press materials
- Build and edit client presentations
- Secure major media coverage in general market and African American / Hispanic/ multicultural press outlets for a range of topic areas (e.g., new product launches, corporate announcement, DEI/CSR initiatives)
- Maintain a high awareness of pop culture, industry trends and African American/Hispanic community happenings
- Serve as a main point of contact for multiple client contacts
Other Functions:
- Participate in new business pitches and presentations
- Educate staff on industry best practices
- Participate in other duties as assigned
Supervisory Responsibilities:
- Setting clear objectives for team members.
- Overseeing workflow and monitoring productivity.
- Providing guidance and support through coaching.
- Resolving issues within the team or on an individual basis offering constructive feedback as needed.
- Foster knowledge-sharing across all disciplines to ensure collaborative and informed work.
Knowledge, Skills and Abilities:
- Must have excellent client relations/people skills
- Excellent communication skills (verbal, written and editing)
- Possess a deep understanding of the African American and/or Hispanic community
- Highly developed strategic, planning and creative PR skills
- Must possess ability to multi-task and effectively manage deadlines
- Ability to create budgets and monitor expenditures
- Strong media contacts and understanding of modern media landscape
- Must be willing and able to travel
Education and Experience:
Education:
- Bachelor’s Degree in Public Relations, Communications, Marketing or a related field of study
Experience:
- Minimum of 5-8 years professional work experience at a notable PR agency
- Minimum of 5 years in a client-facing managerial role or above
- Minimum of 3 years experience working with a financial services client
- Relevant experience in multicultural PR, influencer engagement and social media
- Played a leadership role in notable campaigns