The Vice President, Media Planning is responsible for leading the development of comprehensive on-air and off-air media plans for National Geographic (Nat Geo) and Disney Branded Television (DBT) to drive awareness of and engagement in our scripted and unscripted content across all platforms.Responsibilities :Oversee all aspects of on-air and off-air media strategy and planning for DBT & Nat GeoPartnerclosely with the Head of Marketing to manage the development of data-driven media campaigns, ensuring that all plans are strategically sound and align with overall marketing strategyLead a team that strategically accomplishes all paid media work from beginning to end, starting with the campaign briefings through execution across linear and Disney+, including monitoring campaigns in-flight and post-campaign analysis to improve future campaignsEnsure campaigns have cohesive go-to-market media strategy and manage cross-campaign alignment to ensure all live media is working togetherDevelop off-air media strategy to align with campaign strategy and audience goals, closely collaborating with marketing strategy and audience/content research teamsWork with research and agency research teams to better understand our current audiencesIdentify and share media trends that are impacting our evolving business and direct-to-consumer strategyLead relationship and collaboration with media agencies, the media buying team within Disney Media & Entertainment Distribution (DMED) group, as well as the on-air media leads across DisneyServe as the agency point of contact, developing the agency team structure to align with our evolving business needs and continually working to increase the effectiveness and efficiency of our media budgetsIdentify opportunity targets to drive increased viewership of our content across platformTraffic and manage all assets for paid campaigns, working closely with creative and project management teamsRepresent DBT & Nat Geo at networks cross platform task force meetingsManage media budget investments across both short and long-term projectsMaintain and provide Finance and Head of Marketing with ongoing paid media budget updates and reconciliationsIdentify media strategies and tactics that are brand-building, buzzworthy and first-to-marketLiaison with synergy teams for on-air media needsCoordinate timeline of big paid moments (trailers, etc.) with all constituents (communications, digital, etc.)Lead a culture of sharing of best practices, creating actionable reporting in collaboration with the agency to uncover key audience and media performance insightsBasic Qualifications :12+ years of experience in Media PlanningMust have experience running multiple teams consisting of various disciplinesSenior leadership experience in a highly matrixed global media organization is a mustOutstanding organizational and leadership skillsExcellent oral and written communication skillsProven ability to communicate effectively and present campaigns to executives and creativesProficiency with analyzing the effectiveness of campaigns, including monitoring and maintain budgetsDemonstrated ability to supervise and evaluate executive, professional and administrative team membersPreferred Qualifications:Media agency experience preferred