Company Background:Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets.
Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S.
broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms.
The company introduces high school and college students to career development opportunities in esports through CSL Esports, operators of North America’s largest college esports league.
Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S.
Playfly Sports is Powered by Partnership.
Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports.
Home Team Sports, a division of Playfly Sports, is a complete sports marketing solution, providing full access to fans on a local, regional or national scale through customized brand integrations, branded-content platforms, live-game streaming, exclusive highlights, custom creative/advertising production, VIP hospitality experiences and more.
Through our proud representation of ALL regional sports networks across the country, we provide game coverage of all MLB, NBA and NHL home teams in the U.S., reaching over 90 million homes across our television and streaming platforms.
Home Team Sports’ wide-ranging and expanding portfolio also enables advertisers to connect with fans through our exclusive media rights in major college conferences (B1G, Pac-12 Networks, the ACC and the Big 12), college-owned multi-media rights across major universities/venues, and high-profile naming rights, title sponsorships and other major sponsorship platforms via highly-regarded sports marketing agency, Impression Sports & Entertainment.We give brands unparalleled access to the most passionate home team fans across the country.
The fans who, rain or shine, win or lose, are always there – standing by their teams until the very end.
This enduring passion and support isn’t just another hobby for fans…it’s a part of their identity.
Home Team Sports gives brands the unique and powerful opportunity to be a part of this phenomenon – to gain access to and engage with the most passionate fans in sports.
We help fans extend their love for their home teams to the brands that associate with and support them.
Why You Should Join Playfly:Playfly is a brand-new player in the sports and esports space and we are looking to expand our team!
At Playfly you will work with a highly engaged and collaborative team.
Join a company with a leadership team that values ideas, innovation and different perspectives.
At Playfly, we recognize we are only as good as the people we have working here!
We provide excellent benefits including a generous time off package, health and dental insurance, paid parental leave and a 401k plan just to name a few.
We also provide you with an environment where you can demonstrate your strengths and gain knowledge to propel your career and continue growing.
Position Summary:The Director, Partnership Development will work on both integrated media and the Team Multi-Media Rights (MMR) business.
The AE is directly in charge of generating new or incremental revenue through sales of integrated media and non-media assets (teams, arenas, and stadiums across the sport verticals) of MLB, NBA, and NHL-as well as our college conference rights in Pac-12, Big Ten, and Big East.
This individual will focus on client-direct sales efforts to secure multi-year sponsorships and will work collaboratively with Home Team Sports Media and Impression Sports & Entertainment sales groups.
The Director, Partnership Development will successfully establish relationships through client direct contact and at senior levels of sports marketing agencies, by articulating and prophesizing the Home Team Sports and the Team MMR value proposition.
This individual will partner, collaborate, ideate, prospect, strategize, target, and execute sales plans with VP of Creative Partnerships, VP of Partnership Activation, VP of Sales Pricing & Strategy, and VP of Sales Insights, with the sole accountability for new non-media revenue generation for Home Team Sports, and achieving overall individual, team, quarterly, and annual budgeting parameters (as assigned by the VP of Sales for MMR).
The Director, Partnership Development will be expected to utilize the latest prospecting tools, research data, market, sponsorship, and media knowledge, along with superior presentation skills to articulate and monetize concepts, in order to generate revenue from new, traditional and non-traditional sources.
Essential Functions: * This position is directly responsible for generating new or incremental revenue, through a dedicated team with points of contact at client direct or senior levels contact at sports marketing agencies, articulating and prophesizing the Pro Team value proposition.* Partners, collaborates, ideates, prospects, strategizes, targets, and executes sales plans with other VP’s of sales, VP of Creative Partnerships, VP of Sales Pricing & Strategy, and VP of Sales Insights with the sole accountability of new revenue generation for HTS.* This individual will also be responsible for managing HTS sales efforts and achieving budgeted accountabilities for specific sports verticals or product categories assigned by the VP Sales, Team Multimedia Rights (MMR)* Utilizes all available systems and reporting tools to ensure transparency and accountability to VP Sales, Team Multimedia Rights (MMR)* Develop and build new concepts, cross-sales platforms, and promotional opportunities* Ensure optimal market coverage by participating in client activities, trade association events and socials, and any ancillary activities that can assist in better visibility and revenue growth Requirements: * Bachelor’s degree required (preference in Sports Media, Communications, Marketing or related fields).* Minimum of 7+ years’ experience in business development in an Advertising Sales capacity.* Experience in Team Sponsorship and Sports Arena Sales is a plus* Must have interest and knowledge of the sports industry and sponsorship sports sales.* Demonstrated ability to develop relationships with high-level clientele is required.* Proven track record of innovative strategy development and ad revenue generation and/or support.* Must be a strategic thinker and possess an entrepreneurial mindset.* Superior public speaking and persuasive presentation skills* Excellent verbal and written communication skills are necessary.* Experience using Customer Relationship Management (CRM) systems, Revenue Generation systems, Custom Show, Wide Orbit is a plus.