Director of Social Media & Content

H.V.M.N. is a rapidly expanding consumer packaged goods health and wellness brand that is revolutionizing the industry with our flagship product, Ketone-IQ™. With a significant $6 million contract with U.S. Special Operations Command, Ketone-IQ™ has been widely recognized for enhancing endurance and recovery, earning us a diverse range of dedicated users, including Navy SEALs, Tour de France cyclists, and professional athletes. We want to hire a dynamic and skilled Social Media Lead to join our growing team to manage our social media and paid ad creatives.Who you are

You are obsessed with storytelling and maximizing social media for distributing content.You have a proven track record and an exceptional portfolio in shooting, editing, and producing content for organic social and paid social ads.You are located in LA area and can travel as-needed basis to collaborate and create content with our CEO, Lead Researcher, and our content partners.You enjoy owning cross-functional content-related projects and working closely with Marketing, Partnership, Research, CEO, brand partners, and whoever is needed to create impactful content.You are highly organized and excellent in communicationKey Responsibilities:

Social Media Strategy & ExecutionOwn overall social channel strategy and content calendar. Engage with and scale our community.Develop, track, and manage social media OKRs and KPIs. Regularly report on analytics and metrics tied to our key goals and objectives.Own end-to-end coordination, production, creative, editing, and posting of content collaborations between our brand partners and our CEO and Lead Researcher.Work closely with our Marketing and Partnerships team to develop content around our brand partners.Edit video, images, and other forms of content into compelling and potentially viral reels, stories, and posts.Monitor and maintain a strong understanding of activity from competitors, other aspirational brands, and influencer culture to gauge trends and inspiration in a consistently changing landscape.Direct, inspire, and manage other creatives, such as content partners, editors, photographers, producers, and videographers.Maintain a thorough knowledge and understanding of H.V.M.N. and our flagship product, Ketone-IQ and its experience, products, challenges, and customer.Collaborate closely with our Retention Marketing Team to ensure influential community-centric content is broadcasted through our email and SMS channels.Owns communication on our social platforms.Paid SocialManage our content library, create content that can be used for future Paid Social purposes.Powered by JazzHRzpQOHzlENh

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