Job Title: Director of Nursing Marketing and Communications Reporting to the Senior Group Director, Service Line Marketing in the Central Marketing and Communications Division and a dotted line to the Nursing Department/Chief Nursing Officer for MSHS, the Marketing Director will be responsible for developing and executing internal and external integrated marketing and communications programs on behalf of the Department of Nursing and the Chief Nursing Officer.
The Marketing Director will work in partnership with the Nursing leadership team and central Marketing and Communications Division, in developing and executing programs and campaigns to advance goals, engage critical internal and external target audiences and advance the mission of the department.
Roles & Responsibilities: Acquire an understanding of the departmental needs of the Nursing community and develop marketing and communications programs and campaigns to meet departmental goals and objectives.
Provide strategic direction, guidance, creative direction, and hands-on support to department and staff in the execution of various programs and initiatives.
Establish communications objectives and strategies to engage external and internal audiences that build and manage brand reputation of MSHS and the Nursing Organization.
Implement specific strategies that have a direct positive impact on issues that matter to the nursing community.
Develop strong relationships with system and site Nursing leadership and with the Mount Sinai marketing and communications team across all functional areas.
Provide communications counsel and insights on positioning and messaging that will help build greater awareness, understanding, and support for the Health Systems strategic goals and priorities related to Nursing.
Collaborate effectively with writers, art directors, designers, and others to create compelling content across various teams, including approvals, as assigned.
Work collaboratively with the Hospital Marketing and Nursing teams to ensure that internal communications strategies cascade and get executed at the Hospital level.
Provide communications and training support for hospital nursing leaders as needed.
Support coordination and project planning/management for major internal campaigns, such as, by way of example, patient experience, patient safety, nurse recruiting and staffing, and nurse recognition; Coordinate with MSHS Internal Communications and lend support as needed to system wide communications relative to the Nursing community.
Support community outreach events and/or sponsorship opportunities pertaining to the Nursing Department.
Proactively identify new communications opportunities to advance the short and long-term goals of the Nursing Department.
Maintain expense budgets related to marketing and communications activities.
Monitors expenses related to external vendors and ensures that projects fall within budget parameters.
Utilize approved MS vendors.
When 3rd party vendors involved, assist in researching quotes.
Build and maintain relationships across the department and the MSHS in support for integrated communications.
Recommend partnerships and work collaboratively with the central marketing and communications team.
Performs other duties as required.
Requirements: BA/BS Degree is required, with a preference for a major in communications, marketing, or public affairs.
Advanced degree preferred.
At minimum, 8 years of integrated marketing and communications experience including high degree of proficiency in digital communications.
Business experience, and client management, preferable in healthcare.
Proven track record in the development of strategic multi-faceted marketing communications plans and converting them into tactical programs.
Proven success in measuring ROI of programs against institutional objectives and long-term strategies.
Excellent information-gathering, writing, and editing skills.
Must be a collaborative, strong communicator and listener with sensitivity to multiple styles and perspectives; able to build and foster strong relationships with diverse constituencies.
Ability to build and manage a team over time if the business requires it; skilled in leading, motivating and developing a team of professionals.
Ability to engage with senior leaders, physicians and other Hospital and System staff and leadership to direct and indirect team members to achieve objectives.
Proactive and results oriented with the ability to translate and move plans into action.
Strength Through Diversity The Mount Sinai Health System believes that diversity, equity, and inclusion are key drivers for excellence.
We share a common devotion to delivering exceptional patient care.
When you join us, you become a part of Mount Sinais unrivaled record of achievement, education, and advancement as we revolutionize medicine together.
We invite you to participate actively as a part of the Mount Sinai Health System team by: Using a lens of equity in all aspects of patient care delivery, education, and research to promote policies and practices to allow opportunities for all to thrive and reach their potential Serving as a role model confronting racist, sexist, or other inappropriate actions by speaking up, challenging exclusionary organizational practices, and standing side-by-side in support of colleagues who experience discrimination Inspiring and fostering an environment of anti-racist behaviors among and between departments and co-workers We work hard to acquire and retain the best people and to create an inclusive, welcoming and nurturing work environment where all feel they are valued, belong, and are able to professionally advance.
We share the belief that all employees, regardless of job title or expertise, contribute to the patient experience and quality of patient care.
Explore more about this opportunity and how you can help us write a new chapter in our history Who We Are Over 42,000 employees strong, the mission of the Mount Sinai Health System is to provide compassionate patient care with seamless coordination and to advance medicine through unrivaled education, research, and outreach in the many diverse communities we serve.
Formed in September 2013, The Mount Sinai Health System combines the excellence of the Icahn School of Medicine at Mount Sinai with seven premier hospitals, including Mount Sinai Beth Israel, Mount Sinai Brooklyn, The Mount Sinai Hospital, Mount Sinai Queens, Mount Sinai West (formerly Mount Sinai Roosevelt), Mount Sinai St.
Lukes, and New York Eye and Ear Infirmary of Mount Sinai.
The Mount Sinai Health System (MSHS) provides equal employment opportunity to all its employees and applicants for employment without unlawful discrimination on the basis of their actual or perceived race, creed, color, religion, national origin, sex, gender, gender expression, gender identity, age, disability, marital or parental status, sexual orientation, veteran, immigration, citizenship, or other protected status.
EOE including Veterans and Disabled by Jobble