Director of Marketing

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual’s status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.*Description** Develop and implement cohesive marketing plan to drive brand awareness, user acquisition and retention, and exponential business growth* Own the marketing budget and topline revenue plan, spending responsibly against our ambitious goals* Oversee the strategy, execution, optimization, and analysis of all paid, inbound and owned channels to build a scalable business-continuously maximizing the impact of current programs while always optimizing for the healthiest CAC* Create cohesive marketing campaigns spanning channels including ad campaigns, social media, content marketing, PR, influencer marketing, affiliates, SEO, offline, partnerships, etc* Obsess over customer data and how to use it-use customer insights and data to evaluate ongoing marketing success, informing future improvements and optimizations* Oversee brand development-creative, look & feel, voice, etc-within the mobile app, site, and across all marketing channels* Represent marketing when interfacing with cross-functional teams and getting stakeholder buy-in* Build and expand the marketing team by attracting, developing, and retaining strong talent* Be able to scale operations by building team of outsourced partners/vendors in order to achieve speed-to-market for all critical initiatives* Dynamic leader with a proven track record of attracting, hiring and retaining a high caliber, cross-functional marketing and creative team* Experience managing a multi-million dollar marketing acquisition budget* Ability to form a deep understanding of our customer and how to connect with them across all relevant channels* Highly collaborative, ability to work well in a cross-functional team* Fluency with digital tools, including but not limited to: Facebook Ads, Google Ads, Affiliate platforms such as Impact Radius, SMS platforms, Adjust, Tableau, OneSignal, Branch, Google Analytics, AppsFlyer, etc.* Deeply analytical and numbers focused; Ability to see patterns in data and dig into tables and spreadsheets to find opportunities and actionable insights* Experience across the spectrum of brand marketing: PR, social media, content development, community building, etc* BA or BS Degree requiredThe company are redesigning what fashion means with innovative technology to compliment and flatter women of all ages.* Comprehensive Healthcare, Dental, and Vision* 401(k)* Paid Family Leave* Collaborative, dynamic work environment

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