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Director of Marketing – Los Angeles, CA:
The Director of Marketing will be a passionate and creative leader with experience in all facets of marketing, including developing a strategy for a new brand, category, and product line, core competencies in digital marketing and e-commerce, and hands-on experience in launching new products, both direct to consumer and retail.
She/he has hired and developed teams across multiple consumer product categories.
You must have excellent interpersonal skills that drive unified strategies and products.
You are a data-driven decision-maker; able to bring order to a new initiative for the company.
You will do: Establishes strategic marketing plans to achieve corporate objectives for new brand and products.
Develop strategies for future growth, as well as lead planning and execution efforts to support the growth of the brand’ s direct-to-consumer (DTC) businesses Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
Develops and executes comprehensive marketing plans and programs, both short and long-range, to support sales and revenue objectives of the new brand.
Makes strategic growth recommendations through analyzing related categories and proposing line expansion opportunities for future development Effectively persuades key stakeholders, including executives, retail buyers, and cross-functional team members, of key ideas and strategies for your business.
Strong presence and communication are key!
Participates in key sales meetings with specialty, mass, and e-commerce channels.
Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
Monitor category performance across eCommerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps.
E-commerce
– Responsible for driving e-commerce revenue, acquisition, and achieving channel profitability goals in order to hit targets and continue to drive channel goals.
Act as a brand advocate internally and externally.
Expands and grows new strategic categories thru new product launches.
Identifies and facilitates possible new categories or products.
Monitors competitive products and marketing activities by categories and key retailers.
Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize the effects of competitive activity.
Identify and facilitate new category entry.
Conducts marketing surveys on current and new product concepts, and provides feedback for future product development.
Develops and manages the brand marketing operating budget.
Guides preparation of marketing activity reports and presents to executive management.
Bring it!
MBA or equivalent; with 8 + years of related marketing experience and/or training; or equivalent combination of education and experience.
Minimum 8+ years experience developing brands using primarily alternative marketing vehicles (social media; channel marketing; etc.), 5+ years as an executive of a start-up, mid-sized or large company with a direct to consumer goods business Experience in developing and implementing marketing strategies and tactics in new and competitive markets.
Must be creative, resourceful, and decisive with strong problem-solving and team/consensus-building skills, able to manage multiple projects, meet/exceed deadlines and expectations, and adjust quickly and effectively to change and challenges.
Experience managing teams and leading cross-functional teams Strong presentation skills for senior management and retailer presentations
We got you covered!
We offer a comprehensive benefits package that includes medical, vision, and dental coverage, wellness, an employer-matched 401(k) plan, bonuses, employee stock purchase plan, and much more depending on your role.
Holly Liberto
Executive Director of Marketing Recruitment
Executive recruiting since 2006, specializing in the placement of marketing professionals nationwide in the areas of direct marketing.
Including: e-commerce, CRM, analytics, database marketing, website analytics, integrated marketing, loyalty marketing, product/brand marketing and much more….
Holly is a results-driven professional with 10+ years of marketing experience – from market research to circulation/catalog and project management experience.
Holly has transitioned her experience in the marketing field to recruiting.
Holly’s recent successes have been in placing candidates from the level of vice president to manager level in all fields of marketing.
She works in various industries such as: big box retail, e-tailers, financial services, CPG/pharmaceutical companies and advertising agencies.
Holly holds a B.A.
in arts & sciences from Syracuse University.
Mom of two beautiful daughters and yoga enthusiast.
“Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat.
Yoga inspires me to live each day more mindfully.”
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DeBellis Catherine Morreale
A boutique recruitment firm that is dedicated to placing candidates in positions from mid-level management up to c-suite, across a variety of industries.