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Director of Growth Marketing

24 Seven

This is a Full-time position in Los Angeles, CA posted June 2, 2021.

On-demand media buying agency is looking to bring on a Director of Growth Marketing. 
 

Responsible for the following:

• Meet and Exceed growth metrics on a weekly, monthly and quarterly basis

• Responsible for assigned digital media budgets, flawless execution of buys and recommended optimizations to improve campaign KPIs

• Hands-on management of Paid Search campaigns (Analyzing daily campaign performance of SEM and campaigns)

• Daily budget management, bid optimization, ad copy testing, audience targeting, keyword mining

• Drive the development, preparation and implementation of strategies and corresponding measurement, optimization and reporting

• Implementing new and innovative strategies while measuring and communicating the business impact of the results

• Capitalizing on latest media technologies, third party tools and beta opportunities

• Identify opportunities for growth

• Work with stakeholders to implement strategies to increase company growth

• Deploy email marketing, and drip campaigns.

Use these as primary tools to convert potential advertisers to sign up for our site and convert to sales.

• SEO optimization

• Content creation for website, blog, newsletters and social media
Oversee PR and Social Media teams.
Skills / Qualifications

• Bachelor’s Degree required

• 5+ years in a hands-on role managing Paid Search campaigns (LinkedIn, Facebook, Instagram, Google AdWords)

• Experience creating and testing ad copy (banner ads, images, messaging)

• Google AdWords Qualification

• Solid understanding of media technologies and emerging trends

• Excellent communication and presentation skills including written and verbal

• Strong analytical skills.

Must be able to gather, analyze, summarize, and present data

• Excellent knowledge of the digital media landscape for both branding and direct response campaigns

• Experience with the MS Office Suite, especially Excel and PowerPoint skills

• Ability to thrive in a fast-paced, constantly evolving, dynamic environment

• Ability to work independently as well as work in a team in a collaborative, problem-solving environment.