Our beauty client is evolving the shopping experience for beauty consumers to create customized content, shoppable reviews, and personalized experiences using AI technology. This digital platform will evolve the shopping experience for beauty consumers and as the Brand Partnership Director, you will be pioneering brands to be at the forefront of creating a fun, interactive shopping experience. The Brand Partnership Director will accelerate the growth of this next-gen mobile app by expanding the product offerings for this multi-branded platform across Mass, Prestige, and Luxury. The new wave begins here…
The Brand Partnership role will leverage existing beauty brand relationships, presenting a new
channel for product distribution on a multi-branded mobile app, offering a larger and more diverse audience to expand their brand demographic and leverage real consumer reviews to increase product sales.
- Leverage existing beauty relationships and networks to onboard 15-20 beauty brands per month by securing a purchase order by making calls daily, conducting meetings, following up with decision-makers and driving the communication converting leads into active partnerships
- Present the opportunity to partner with this multi-branded beauty platform by detailing the business model, vision, and long-term partnership. Highlighting the shoppable app experience, a custom dashboard to analyze data and brand awareness strategy to be featured on a multi-branded site for a wider consumer base
- Directly negotiate the terms and administer the contract with the beauty brand directly and drive the follow-up process with the decision-makers to convert into a partnership-based deal
- Leverage the Executive team’s expertise to partner in meetings and work through any specific brand requests to create successful partnerships for all parties involved
- Manage the pipeline with documentation of all outreaches of brands and partner with the Chief Merchant on reviewing monthly results, feedback, and/or challenges to continue to evolve the role and tools for success to meet performance goals
- Work closely with internal teams to support the brand launches, live streams, and other activities to maintain a strong partnership with brands
- Collaborate with the team to evolve the outreach strategy, share best practices, and create consistency across the Brand Partnership team for success
Qualifications:
- 7+ years of experience building and managing beauty brand partnerships as a beauty buyer/merchant/related role
- Demonstrated track record of lead generation and conversion
- Exceptional sales and communication skills with the ability to excite potential brand partners on pioneering this shoppable app on a multi-branded platform and demonstrate a positive impact on their business
- Strong organizational capabilities to track all activities managing constant follow-ups and spearheading brand communications; detail-oriented and able to multitask effectively
- Thrives in a startup and hypergrowth environment
- Team player with the flexibility to adapt to a growing business model