Who We Are:
Our singular mission is to help people feel better naturally. We believe that when people feel better, they’re freer to do what moves them. We’re committed to continuous innovation and surround ourselves with specialists, thought leaders, and experts – inside and outside of the office.
We’re dedicated to leading the tech wellness industry, and that starts with our employees. If you thrive in creative environments, are concerned with big, innovative ideas, love to collaborate, have an entrepreneurial spirit, and are driven to succeed, get in touch with us. Together we can push the limits of what can be achieved for everybody.
Who We’re Looking For:
Therabody is seeking a Director of Brand Marketing that will help drive our brand marketing efforts across all channels. The Director will manage the end-to-end journey of brand campaigns and initiatives from ideation through to global launch, balancing thoughtful strategy with flawless execution. The perfect candidate embraces innovation, creativity and collaboration, with an analytical and a data-driven approach to create world-class marketing across paid, owned and earned channels. The experienced Director must be consumer obsessed and strive to merge insights with emotion in both our products and marcom efforts. They are passionate about creativity and telling our story in innovative ways that excite customers, and they embrace our company’s mission of helping everybody. Under the guidance of our VP, Product Marketing, you will build and execute marketing plans that energize, activate and retain the Therabody community around the world.
Key Responsibilities:
- Support the VP, Product Marketing in creating and managing cross-functional marketing strategies and execution for respective product lines
- Help develop product positioning, value props, go-to-market strategy, packaging and consumer-facing marketing communications and campaigns to effectively launch product to a global audience
- Become a category expert on market trends, competitive analysis and customer insights related to help us make data-driven decisions and achieve key KPIs
- Partner with Product leads on device refreshes and bringing new products to market that solve unmet consumer needs and help Therabody achieve commercial success
- Investigate opportunities to strengthen global sell-through in and post-purchase engagement with the Therabody App and the broader Therabody ecosystem
- Collaborate with internal Brand, Creative and Acquisition leads and our external agencies to develop creative assets and content including digital advertising, video campaigns, social/community building, influencer marketing, PR and retail
- Constantly analyze and test outbound marketing messaging and communications across owned, earned and paid channels
- Help improve our position in priority categories, including and not limited to lifestyle & wellness, fitness, sports, and hospitality
- Work the go-to-market manager to ensure we achieve key milestones leading up to an effective announce and product launch
- Evaluate and create unique events, community initiatives, partnerships, and cross-promotion opportunities to broaden awareness, trial and consideration
The Right Person Would Have:
- Bachelor’s degree or equivalent
- 8+ years of product or consumer marketing experience
- Ideally experience with large technology, hardware, beauty or health and wellness brand
- Must have excellent written and verbal communication skills
- A versatile marketer who possesses analytical, strategic and executional skills
- Must be a self-starter with energy, drive and determination to set clear priorities and accomplish goals
- Possesses a consumer-first mindset and thrives in an agile, fast-paced team environment
- Values creativity and strives for best-in-class marketing campaigns
- A proven track record of success in launching B2C products and services
- Experience in both hardware and software/apps is a plus
- Interest in rolling up their sleeves and building things
- Global experience is a bonus
- Passion for Therabody’s mission of helping people live a pill-less, pain-free life.
Location: Los Angeles, CA
Therabody is committed to diversity, equity and inclusion. We will not tolerate discrimination in employment, employment-related decisions, or in business dealings on the basis of race, color, genetic information, age, sex, sexual orientation, religion, disability, ethnicity, national origin, veteran status, marital status, pregnancy, or any other legally protected status. We will strive to provide an environment free of discrimination to our team members, customers, guests, and suppliers. We seek contributors from all backgrounds and walks of life to join our team, and we encourage our employees to bring their empowered, passionate, and authentic selves to work every day.